Website Zapier
Brand Campaign Manager
Do you have a passion for bringing brand stories to the world? Do you get excited about the prospect of building an iconic brand that people will be buzzing about for decades?
If this sounds like you, join Zapier as our Brand Campaign Manager. In this role, you’ll get to work with outstanding marketers and agency partners to drive explosive awareness of both the Zapier brand and our growing suite of products.
When it comes to building brand campaigns, you know how to seamlessly orchestrate every detail to ensure smooth ideating, planning, and execution. You understand how to build campaign strategies aligned to company sizes and personas within our total addressable market, putting customer needs at the heart of every campaign. Terms like branded search, direct website traffic, perception shifts? You can weave a story that turns performance into a sustainable tale of brand growth. From brief to billboard, you’re an expert at scaling repeatable campaign processes and rallying cross-functional teams to produce work that meets our extremely high standards.
If you’re interested in driving your brand career at a fast-growing and profitable company, read on…
We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier.
Diversity and Inclusivity at Zapier
Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
About you
You’re a seasoned marketer. You live to build great brands that create customer love. You have 6+ years of successful brand management and/or campaign experience with a proven ability to apply brand strategy and run effective brand building campaigns, including media buying, campaign planning, and lift studies.
Your storytelling skills shine. You are adept at motivating, inspiring and persuading teams, providing critical feedback when necessary to elevate campaign output. You empathize with our customers, understanding how to center their needs and goals within our messaging. And you know how to execute brand campaigns, and then report on success in the short and long term to show what metrics demonstrate brand performance over time.
You understand what makes people tick. You bring a team-first mindset to establish trust, credibility, and influence across multiple stakeholders, including the executive team. You have an adaptable work style and excel at cross-functional collaboration with vendors, as well as internal partners within Product Marketing, Demand Gen, Brand Studio, and Advertising.
You have an appetite for problem solving. You see problems as opportunities, rather than roadblocks. You can thrive in ambiguity — when faced with a challenge, you know the steps to take to reach a solution. You feel comfortable sharing a perspective and making decisions backed in experience, research, and insights.
You’re a pro at program management. You are highly organized and detail-oriented. You can wrangle cross-functional teams to deliver high-quality, complex, and multiple-stakeholder creative projects on time and within budget. You’re excited about tackling initiatives across the advertising spectrum, including videos, sponsorships, out-of-home, and viral campaigns.
Things you might do
- Develop and deliver world-class campaigns across the buyer’s journey, consistent with the company’s vision and mission, to create brand awareness and positive engagement
- Run brand campaigns from start to finish — from strategy and brief to promotion and reporting — providing guidance and influencing stakeholder buy-in on concepts to ensure all deliverables are on strategy
- Review our customer experience journeys, identify opportunities for higher engagement across messaging and distribution channels, and drive teams to deliver
- Define KPIs, partner with agencies and vendors to understand performance, and optimize campaigns quarter-over-quarter for higher performance
- Drive end-to-end program management by standardizing templates and workflows for stronger cross-team partnerships
- Be a brand champion, lead internal brand education and activation of the brand narrative to scale influence across the organization
- Suggest new ways Zapier can make an impact — and then putting those ideas into action
To apply for this job please visit zapier.com.