Business Development Associate

About the job

Main Responsibilities

• Implement and develop initiative and strategy for sales and marketing for the Duo business
• Define and utilize the target customers’ segmentation for reporting and marketing purposes
• Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources
• Represent the company at various networking and/or business meetings to promote the Duo projects
• Design and implement marketing campaigns for Duo in partnership with the MCC team
• Recruit and manage external stakeholders under defined initiatives e.g., corporates, mortgage partners, sales agents, etc.)
• Evaluate market research, monitor competitor products, sales, and marketing activities, and adjusts marketing strategy to meet changing market and competitive conditions
• Report sales and marketing operations to the product manager and senior management

Key Deliverables

• Monthly business initiative reporting: Articulate actual vs sales targets derived from the successful implementation of initiatives as well as ongoing challenges and corrective actions that need to be taken.
• Develop sales and marketing plan from time to time: Defined customer segments, the value proposition for each segment, sales channels, pricing, promotion, and sales targets

Key Decision Rights

• Target customers
• Product offerings positioning
• Sales channels
• Sales target

Skills

• Excellent understanding of the Duo product, market, and customer needs
• Knowledge of project finance
• Strong grasp of the country’s RTO market
• Experience developing business development, sales, and marketing strategies
• Nice to have: Experience in real estate marketing

Experience and Education

• University degree (or equivalent), preferably in marketing or business administration with business development, marketing, and sales focus
• Significant experience (including >4 years) in real estate business development, ideally in local market