
Website 411 Locals
Content Copywriter
411 Locals is an exciting 14-year old advertising agency and business services company working in the US market, with offices around the world. The company has been growing with a stable 25% YOY growth for the past several years and currently services more than 13,000+ subscribing customers. 411 Locals is looking for a Content Copywriter.
Functions
Working with the SEO experts in the team to devise a content strategy for the online growth of 411locals while also helping the PPC channels and the email marketing channel with their copywriting needs. Native English speakers only.
Key Responsibilities
- Content strategy development for 411locals.com
- Writing content according to the strategy for 411locals.com
- Copywriting for Facebook Ads
- Copywriting for landing pages
- Copywriting for email funnels
- Copywriting for SMSs
Common Responsibilities
- Develop a detailed and profound understanding of the company, an internal/external client’s behavior from the point of view of the Division, team member and customer’s reason and motivation to buy, like, recommend and reorder.
- Challenge assumptions about what is possible, and testing, developing better techniques, structures, concepts, and methods for achieving results.
- Measuring, collecting, synthesizing, keeping available and confidential, and implementing the know-how.
- Ongoing education for themself on the trade and industry
- Continuous Improvement of processes to increase effectiveness, and efficiency by simplifying and reducing costs and time waste.
- Dispute and Escalate wrong decisions, evaluations, and policies and practices if they are not in the interest of the customer, company, and staff.
- Report and take action to prevent and minimize anything that might damage the interests of the customer, the company, and the staff, using the provided channels.
- Protect the company’s interest and reputation in all activities.
Work Conditions
- Work from home is acceptable for this position.
Compensation
- Base salary
- Performance bonus
Key Performance Indicators
- Month over month traffic, read time growth and bounce rate decrease
- Subscribers gained from 411locals’ website to the email newsletter.
- Email funnel performance metrics
- PPC channels performance metrics
Minimum Requirements
- 2-4 years’ experience in content marketing or copywriting
- Native English speaker
- Excellent writing, editing and proofreading skills.
- Strong creative thinking skills and ability to think conceptually.
- Current portfolio of work.
- Able to work under tight deadlines.
- Proven ability to effectively understand customer need(s)
- Promote trust and influence using effective communication skills.
- Ability to be agile and successfully utilize multitasking to manage multiple accounts.
To apply for this job please click on -> 411localscareers.com.