Website Gitbook
Content Marketing Manager
The role
We’re looking for a natural born storyteller with a knack for storytelling and full funnel marketing to build and execute on a content strategy for a technical audience. You’ll define the content strategy for our products, working closely across functions to deeply understand our audiences, then develop a full-funnel content plan to reach and inspire themYour mission is to identify new products, features, and unique capabilities of the GitBook platform to feature in content campaigns.
You are:
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A writer. You love writing and enjoy the challenge of distilling technical concepts into clear and engaging written materials
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A storyteller. You have deep empathy for users and are able to adapt how you communicate across channels in order to reach and engage a technical audience
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Adept at synthesis. You can partner with domain experts across the company to gather insights about our capabilities, the industry, and competitive trends, and distill them into compelling content
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Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
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A student of technology. You are keen to learn about how things work and are able to explain technical concepts in ways that are accessible to all readers
You will:
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Develop a deep understanding of GitBook’s audiences and product
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Write content for GTM campaigns (mostly awareness- and consideration-level landing pages, nurture emails, social media posts, related blog posts and/or articles)
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Work closely with the Head of Marketing to ideate and execute on top of funnel campaigns with organic/viral potential
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Source, write and review customer case studies, in collaboration with the Customer Support team
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Guide the development of a product-focused content marketing program including leveraging the right experts within GitBook and beyond to help tell and amplify stories
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Create a content calendar plan on a quarterly basis for disseminating material like blog posts, whitepapers, research reports, landing pages and more
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Partner with the Sales and Marketing teams to set goals for content engagement and identify opportunities to amplify our content
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Create a distribution plan and track content and campaign performance
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Liaise and manage relationships with any external agencies e.g. SEO, PR
Our ideal candidate will have:
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5-10 years of relevant work experience in content marketing, writing, editing, journalism, or another relevant field.
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Outstanding writing and editing skills.
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Proven experience creating a multi-format, full-funnel content marketing strategy
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Ability to operate in a fast-paced, highly collaborative environment
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Excellent communication, project management, and stakeholder management skills
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Familiarity with SEO strategy, technical writing and video editing is a plus.
To apply for this job please visit gitbook.gitbook.io.
Content Marketing Manager at Gitbook
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