We are seeking a creative and enthusiastic Content strategist/Creative copywriter to join our awesome team! The candidate must have relevant skills to do the following:
- Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Creating, adjusting, and managing the editorial calendar.
- Developing marketing campaign big ideas
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
- Conduct extensive research on the topic trends and consumer’s thoughts
- Craft out content pillars and sub-pillars
- Work with the Content Marketing Executive, creative teams, and writers to execute the strategy
- Oversee the writing tone and style guide for all content
- Develop content governance guidelines and ensure they are met
- Track and measure content ROI
- Ensure that the content strategy achieves the business objectives
To apply for this job please visit www.linkedin.com.