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Conversion Officer at Oxford International Education Group

Website Oxford International Education Group

Conversion Officer

Who we are: Oxford International

Oxford International Education Group is a private education company committed to creating life-enhancing experiences for students worldwide. Since 1991, we have grown into a global force in international education, helping more than 50,000 students every year further their learning.

We offer academic English courses at schools in the UK and North America and routes to Higher Education through partnerships with universities across the UK, Europe, and the United States. Today, more than 40 UK institutions use our technology suite. In recent years we have spearheaded digital innovation and growth through our Digital Institute, which delivers online and hybrid academic and vocational courses taught by accredited and experienced teachers.

Our educational portfolio is diverse and is centred around providing opportunity for international students to build academic qualifications, skills, and intercultural experiences. We deliver our products digitally, in face-to-face locations across the world, or even in hybrid mode. Our portfolio ranges from simple tests of English Language capability, through to shorter industry specific courses, right through to year-long International Foundation Courses preparing students for progression to full a degree course at prestigious universities across the English speaking world.

We are quality focused, with a strong desire to lead in our market sectors. We are dedicated, enthusiastic and like-minded, with a genuine interest in what we do. Our values are at the heart of our business and have been since we started 29 years ago – they are the secret of our success. As such, care, passion, creativity and integrity are qualities we look for in our staff and are as important as the knowledge, experience and expertise you bring.

Job purpose

The postholder drives conversion activity in order to meet sales targets through providing high quality support and guidance to students throughout the application and enquiry process. This involves detailed follow up with students, answering enquiries and follow up with internal stakeholders to ensure that applications and enquiries lead to enrolments. It will also involve analysis and interpretation of lead data to advise on performance and inform future activity. This role has the potential to grow into a Team Leader position.

Main duties and responsibilities

Create and implement conversion plans in line with Oxford International Digital Institute (OIDI) product priorities and targets
Ensure delivery of conversion plans is timely and to budget
Work closely internal stakeholders to ensure a smooth customer journey from enquiry/application to enrolment
Develop a good working knowledge of OIDI products, partner universities, programmes of study, application process and product pricing
The role will involve contacting leads (outbound calls) who have expressed an interest in our products through multiple channels such as Phone calls, WhatsApp, FB Messenger, chat and emails. Answer questions about OIDI programmes confidently and establish timely follow up communication with students.
Monitor and track lead status, applications and sales to ensure that key performance indicators are being met. Keep stakeholders informed of lead status.
Create and maintain lead status reports as required
Identify trends in lead enquiries, applications and sales to informal decision-making and contribute to future recruitment/conversion strategy
Form a good working knowledge of conversion channels, time taken to convert, best time of the day and day of the week for communication for OIDI products
Perform any other duties commensurate with the role as reasonably required from time to time

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities. It may be subject to periodic revision to meet business requirements.

Person specification

Statutory requirements

Eligibility to live, work and travel freely in the designated region
Undergo an Enhanced DBS disclosure check or overseas equivalent


Undergraduate Degree

Experience and knowledge

Significant experience of working in a sales and outbound calling environment is paramount
Experience of working in a fast-paced, commercial environment
Experience of working in a role where targets are important
Currently performing at the level of a team leader
Experience of working in Higher Education
Experience of working in an international environment

Skills and abilities

Excellent written and verbal communication skills in English
Ability to work as part of a small team to reach and exceed targets
Exceptional organisational skills
Ability to work without close supervision and to set own priorities
Excellent attention to detail
Ability to analyse data, provide reports and to propose corrective action
Experience with HubSpot

Personal qualities

Motivated to exceed targets
Adopts a collaborative approach to working
Flexible and responds positively to new challenges, seeking solutions
Strong cultural awareness and knowledge
Empathetic and able to deal with people from a range of nationalities and cultures

To apply for this job please visit

Conversion Officer at Oxford International Education Group
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