Description:

Job Title: Creative Strategist

About the role

As a Creative Strategist, you’ll collaborate with clients, creators, producers, designers, animators, and editors to lead the conception and production of high-performing paid social ads. This role offers a unique blend of creative thinking, data analysis, and strategic planning to drive performance across major social media platforms.

3 awesome things about this role:

• You’ll gain deep insights into your client’s brand and industry, uncovering what makes customers love their products or services.
• Your creative strategies will drive performance across major platforms like Meta, TikTok, YouTube, and Snapchat — and your ads will be seen by millions of people!
• You’ll be at the forefront of social media trends, applying cutting-edge concepts to your work.

Things you have:

• 2-4 years of experience in paid social and direct response marketing (with compelling work samples)
• Deep understanding of social media platforms (frequent user of at least one: Instagram, TikTok, or Facebook)
• Expertise in creating conversion-driven creative content that balances intricate brand guidelines with performance needs
• Proficiency with tools such as Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager
• Excellent written and verbal communication skills
• Strong analytical and project management skills
• An abundance of kindness and compassion

Primary Responsibilities:

• Conduct thorough product and competitor research
• Craft scripts, copy, shot lists, storyboards, and briefs for video and static image ads
• Oversee the creative process from ideation to final execution
• Ensure visual elements align with brand guidelines and creative strategy
• Analyze results from creative tests to refine and improve future creative
• Manage weekly strategic account planning across various channels
• Identify effective concepts and trends in the social media landscape
• Collaborate with team members across various departments and time zones
• Adapt quickly to new skills and evolving trends in a fast-paced industry

Diversity, Equity, and Inclusion

Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.