Digital Content Specialist

Job Summary

We are looking for a Content Writer/ideas advocate to join our team and enrich our social media platforms and websites with top-notch ideas.

Job Description

• Develop strategic content goals
• Create content and manage content distribution
• Quality assurance
• Analyze key performance indicator to determine content effectiveness
• Research industry-related topics (combining online sources, interviews and studies)
• Write a clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Any other duties that are required

Core Skills:

• Ability to work both independently and with a team
• Digital communication skills
• Written and verbal skills
• Strategic thinking skills
• Analytical skills
• Good eye for detail
• Ability to work on multiple projects simultaneously
• Proficiency with content management software
• Basic knowledge of HTML/ Adobe Photoshop
• Requirements:
• At least 2-3year cognate experience in a similar role within a communication agency
• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines

Minimum Qualification

BSc in Marketing, English, Journalism or related field