Digital Marketer and Content Creator

A start-up in the tech-led regulatory/legislation space is looking for an experienced and qualified candidate to fill this position. We are looking for a creative Digital Marketing/Content Creator who can execute and develop strategies for Business-to-Business (B2B) and Business-to-Consumer (B2C) user acquisition for our application. You will work directly with the executive team to better understand project expectations, produce content, participate in the brainstorming process, and conduct research to develop or support writing.

Minimum Qualification: B.Sc

Experience Level: Mid-Level Experience

Experience Length: 3-5 years

You will be responsible for developing, evaluating, and editing content for the company that will be published on the company’s websites and social media pages as a digital marketing/content creator. Manage both internal and external company communications, newsletters, and blog entries.

Responsibilities:

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns

 Design, build and maintain our social media presence.

 Brainstorm new and creative growth strategies.

 Collaborate with other internal creative teams to create landing pages and optimize user

experience.

 Create email blast campaigns to target key customers.

 Researches, writes and create relevant and acceptable material for ToNote’s Tech-led

legislative application, such as web-based promotions, page layouts, and other creative

initiatives, ensuring that deliverables meet quality and brand objectives across all digital

touch-points.

 Maintains current knowledge in document verification in the legal sector in order to

successfully and consistently communicate the brand and its stance in the marketplace.

 Ensures that all of ToNotes’ digital touch-points adhere to quality and brand standards.

 Ensure timely delivery of published material, managed project schedules, milestones, and

internal information.

 Monitor and analyze social media insights in terms of traffic, engagement, shares and sales

conversion rates.

 Create editorial calendars and schedules for social media.

 Creating, improving and maintaining appropriate range of content to align with the company’s

branding and marketing strategy by sharing content to raise brand awareness and monitoring

web traffic and metrics to identify best practices.

Requirements:

 A Bachelor’s degree in Communications, English, Journalism, Literature, Marketing or other

related fields.

 Candidate must possess a strong grasp of current marketing tools and strategies and be able

to lead integrated digital marketing campaigns from concept to execution.

 Must possess good communication and business writing skills

 Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform and motivate.

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social

media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform and motivate.

 We are especially looking for candidates who are highly proactive and are keen to take

initiative on the job.

 Excellent understanding of how digital marketing channels work.