Job Title: Digital Marketing Manager
Company Name: Avon HMO
Department: Branding and Communications
Reports to: Chief Marketing Officer

The Digital Marketing Executive will be responsible for supporting the planning, execution and optimization of our online marketing strategy. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue and also be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

DUTIES/RESPONSIBILITIES

1. Strategy

– Work with the Brand Manager to develop and implement the Avon HMO Digital Marketing strategy
– Develop SOP/implementation plans for Search Engine Marketing and Optimization, Social Media Marketing, Content/Research Marketing, Email Marketing and Website Administration
– Develop, execute and monitor all digital marketing initiatives
– Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

2. Social Media Marketing

– Day to day running of social media platforms ensuring that content is updated on regularly and that messaging is timely and relevant (Facebook, Twitter, Instagram, LinkedIn).
– Engage with key health bloggers and influencers to increase brand awareness
– Monitor the internet for brand related topics of conversation and keep pace with latest social media trends and developments
– Ensure that enquiries on social media are responded to and resolved on time.
– Share feedback on online conversations concerning Avon HMO and the industry

3. Search Engine Marketing and Optimisation

– Execute search engine marketing campaigns including search and display campaigns
– Execute search engine optimisation on a continuous basis
– Plan, optimize, implement and analyse results from search engine marketing and optimisation activities

4. Content marketing

– Develop and optimise content for all Avon HMO digital marketing platforms including social media

– Develop and distribute email internal and external newsletters
– Ensure that all press articles are shared on all Avon HMO digital platforms
– Evaluate customer research, market conditions and competitor data to deliver content relevant to our target audience

5. Website Administration

– Continuously review, actively manage and update the Avon HMO website to ensure that the content is fresh, relevant and engaging
– Respond to website feedback as needed
– Track and analyse website statistics, traffic user demographics

6. Online Monitoring

– Ensure that all news (positive and negative) associated with the CEO and Avon HMO are spotted on time, tracked and recommendations made for further action depending on their nature.
– Identify trends, insights and suggest revisions to digital marketing initiatives based on insights
– Evaluate emerging technologies. Provide thought-leadership and perspective for adoption where appropriate

7. Digital Marketing Reporting and Analytics

– Track, monitor and create reports that include analysis and tracking of all digital marketing and social media campaigns

– Participate in ad-hoc projects and performs other activities as assigned.

KEY PERFORMANCE INDICATORS (KPI’s)

– Manage the Avon HMO brand on Social Media with zero instances of damage to company reputation
– Manage and deliver all Social Media campaigns within agreed timelines.
– Enhance social media visibility for Avon HMO by increasing likes, shares, followers, fans, re-tweets and mentions
– Increase website page views, unique visitor’s, video views, downloads (2X)
– Submit monthly reports on website analytics and engagement via social media and digital marketing initiatives

SKILLS/ATTRIBUTES

– Self – starter with the ability to self-motivate and self-manage when working remotely.
– Strong knowledge and understanding of digital marketing fundamentals and tools
– Creative and strategic thinker with good project management skills.

– Ability to manage complex workflows, and multi-task under pressure and on deadline.
– Good interpersonal and communication skills.
– Great eye for detail and excellent proofreading skills.
– Good analytical and problem-solving skills.
– Knowledge of and experience in using a variety of social media platforms and tools including Twitter, LinkedIn, Facebook, Slideshare, YouTube, WordPress and more.
– Proficiency in MS Office particularly MS Word and Powerpoint

EDUCATION/EXPERIENCE REQUIREMENTS

– A Bachelor’s Degree In Business/Commerce, Marketing, Communications, Journalism or a related course or writing
– Minimum of 3 years, including previous roles in Marketing, Digital Marketing, Public Relations etc.
– Experience of content management software, web publishing, HTML, database management and network systems.