
Website Periphery Digital
Description
Job Title: Digital Marketing Specialist
Responsibilities:
Campaign Management:
- Plan, execute, and update integrated digital strategies and PPC campaigns, including paid search, paid social, video, display advertising, and other programmatic platforms.
- Manage campaign optimization by analyzing performance data, running hypothesis-based tests, and evaluating outcomes to enhance effectiveness.
- Perform keyword research for discovery and expansion.
- Ensure proper website tagging and tracking implementation.
Client Support and Collaboration:
- Address client requests for ad updates, mockups, questions, and concerns promptly.
- Engage and collaborate with project managers, clients, sales teams, and management to set a strategic direction.
- Perform competitive analysis and research new opportunities that support client growth.
Performance Analysis and Reporting:
- Assess the return on investment for various digital media campaigns and provide recommendations for future improvements to achieve client’s business goals.
- Determine how the allocated budget should be distributed across different digital channels and campaigns to optimize reach and performance.
- Deliver monthly reporting for clients and internal use, including campaign KPIs, insights, and recommendations.
Specialized PPC Management:
- Handle PPC campaigns for up to 10-15 projects initially, conducting weekly checks on budget pacing, conversion tracking, and performance.
- Deliver monthly performance reports as required by clients. The number of projects may vary depending on team capacity and project scale.
Innovation and Research:
- Work independently and collaboratively to brainstorm new and innovative growth strategies.
- Research and stay up-to-date on digital tools, trends, and best practices.
Other Duties:
- Set up accounts and analytics for Meta and Google Ads Accounts.
- Perform other related duties as required.
Qualifications:
- Proven experience in managing digital marketing campaigns, including PPC, social media, and programmatic advertising.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in tools such as Google Ads, Meta Ads Manager, and analytics platforms.
- Excellent communication and collaboration skills.
- Ability to multitask and prioritize in a fast-paced environment.
Our Benefits:
Paid Time Off:
- Start with 15 days of paid time off, increasing to 25 days with tenure.
- Includes a paid holiday for your birthday.
Extra Long Weekends:
- Receive an extra paid day off for each statutory holiday, creating a 4-day weekend.
- If the holiday falls on a Friday or Saturday, take the adjacent business day off for a longer break.
Extended Paid Holiday Break:
- Enjoy paid time off from Christmas Eve through New Year’s to relax and recharge.
Wellness Credit:
- Support your health and well-being with a benefit that grows over time, reaching up to $500 annually.
Team Bonding Credit:
- Strengthen connections through engaging team activities that foster collaboration and community.
Meal & Digital Credits:
- Receive credits for team meals, phone bills, and internet bills to support productivity.
Maternal & Parental Leave Top-Up:
- Access financial support to embrace this new chapter with peace of mind for you and your growing family.
MatterApp Rewards:
- Earn redeemable coins for recognition of outstanding work, attributes, and contributions.
Comprehensive Health & Dental Coverage:
- Full medical, dental, and vision benefits for you and your family.
Professional Development Opportunities:
- Advance your career with structured growth plans, workshops, and reimbursements for certifications or courses.
Remote-First Flexibility:
- Work remotely (for most roles) with home office support for productivity and comfort.
Referral Bonus:
- Earn rewards for referring excellent colleagues.
Before You Apply: Here are Some Interview Tips for You: Click here
Note: Avoid These Reference Mistakes on Your CV and Resume. Click here
Up Your Skills: Here are The Fastest Growing & Declining Jobs 2025-2030. Click here  + 2025 Scholarships. Click hereÂ
To apply for this job please visit peripherydigital.applytojobs.ca.