Digital Marketing Strategist

The Digital Marketing Strategist will be required to develop and execute effective digital marketing strategies to assist LifeBank to achieve our business goals.

Key Responsibilities
Determine the most suitable business models for the businesses.
Develop suitable digital marketing strategies based on LifeBank’s business models.
Evaluate brands’ target customers to identify the social media channels that would provide the best opportunities for customer engagement.
Calculate LifeBank’s return on ad spend (ROAS) and compare it against industry averages.
Evaluate LifeBank’s’ marketing budgets and allocate spending on various marketing needs accordingly.
Assist LifeBank in the launch of new websites and apps.
Assess LifeBank’s’ current digital marketing strategies and suggest improvements accordingly.
Perform SEO audits to identify various issues impacting LifeBank’s’ search engine performance.
Identify new opportunities to encourage customer engagement.

Requirements
Educational Qualifications
Bachelor’s degree in marketing, communications, business, or related field.
Google Analytics and AdWords certifications are advantageous.
Sound knowledge of lead generation, digital marketing tools, social media platforms, and SEO best practices.

Experience
Proven experience working in the industry.
Subject matter expertise in the healthcare industry is a strong plus

Skills And Abilities
Ability to analyze large amounts of data.
Strong analytical and problem-solving skills.
Outstanding organizational and time management skills.
Excellent project management skills.
Effective communication skills.
Exceptional customer service skills.
Technology savvy, ability to work across multiple platforms

Personal Attributes
Friendly and pleasant
Highly organized and detailed
An excellent leader and team player

Work Environment
Work in the office
Will be required to travel
Will be required to work overtime and on weekends