Email Marketing Manager at KHAN ACADEMY

Website KHAN ACADEMY

Email Marketing Manager

THE ROLE

The Philanthropy team is responsible for raising the funds that sustain and advance Khan Academy’s ambitious mission. Reporting to the Director of Community Giving and working closely with the Senior Manager for Community Giving, the Email Marketing Manager is a critical part of our digital fundraising team responsible for engaging and converting Khan Academy users to donors. The Email Marketing Manager owns the end-to-end delivery of more than 100 million emails a year in Salesforce Marketing Cloud (SFMC) and implements multi-channel fundraising campaigns. They are part of the team currently raising $7-8 million a year with ambitions to increase the fundraising goal.

This is an exciting time to join the team as Khan Academy has recently upgraded its digital fundraising systems to increase fundraising capabilities, improve donor experience and drive more revenue. The Email Marketing Manager will help us maximize SFMC capabilities to will help create new innovative fundraising strategies and tactics that increase awareness and deepen supporter relationships. The ideal candidate loves the magic of both written storytelling and a rigorous data-driven A/B testing plan.  They will work closely with the Senior Manager of Community Giving to provide best-in-class donor cultivation and stewardship and ensure we are meeting our revenue goals. They will collaborate with Marketing to ensure we are delivering a holistic engaging learner and supporter experience.

What You’ll Do:

Email Management (50%)

  • Manage the end-to-end delivery of more than 100 million emails a year in Salesforce Marketing Cloud to Khan Academy users and supporters ensuring high-quality, high-converting content; coordinate closely with Marketing colleagues to conduct critical EOY fundraising emails in another Email Service Provider
  • Write/edit compelling email copy and campaign messaging to drive Khan Academy user engagement and donations
  • Build and maintain complex audience segments and lists
  • Maintain a rigorous A/B testing strategy to produce tests and track results over time with the ultimate goal of increasing donation and conversion rates
  • Drive email production and QA to ensure high-quality content is being produced across email campaigns, user journeys, and other donor communication
  • Create and monitor complex user journeys to engage donors and increase their retention and giving

Fundraising Expertise (30%)

  • Create fundraising content and campaign assets (campaign landing pages, donation forms) and community- and print content across Khan Academy channels including websites, Peer-2-Peer fundraising campaigns, social media
  • Support new potential channels like SMS or paid acquisition campaigns
  • Collaborate closely with marketing colleagues to drive increased usage, engagement, and ultimately donations across all Khan Academy channels.  This includes conducting pilots, coordinating timing, and messaging.
  • Continually find ways to evolve and improve and document team processes
  • Be versed in the competitive landscape and fundraising trends, and make recommendations for improvements based on best practices

Analytics and Reporting (20%)

  • Monitor campaign performance and identify changes in metrics that require immediate action
  • Produce clear campaign and test recaps to the Senior Manager of Community Giving and other key stakeholders making it easy for other teams to visualize the workings of the Community Giving program
  • Drive KPI reporting and collaborate with fundraising analyst and data analysts to ensure accurate reporting and timely insights

What you’ll bring to the role:

  • 3+ years of experience developing and executing successful multi-channel fundraising campaigns or similar marketing campaigns
  • 1+ years experience with Salesforce Marketing Cloud including building sophisticated users journeys, using behavior to drive conversion and retention
  • Working knowledge of HTML and CSS for email and web
  • Working knowledge of SQL and AMPscript
  • Strong communication skills including Exceptional messaging, storytelling, and written communication
  • Project management and organizational skills with strong attention to detail
  • Competency in using data to inform decisions
  • A collaborative, solution-oriented spirit who is excited to work with and across teams to get work done and succeed together.  We care about each other and about hitting our ambitious goals.
  • A passion for education and a desire to make a difference in the lives of learners everywhere

Nice to have

  • Experience working across a remote, distributed team and building relationships with colleagues virtually.

To apply for this job please visit boards.greenhouse.io.

Email Marketing Manager at KHAN ACADEMY
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