Always Never Home

We help candidates land their dream Jobs, Internships, Grants, Scholarships and Graduate programs

Email Marketing Specialist at Wakanow, Lagos.

  • Full Time
  • Mid-level
  • Onsite
  • Lagos

Website Wakanow

About the job

Job Title: Email Marketing Specialist

  • Management of all ongoing automated and lifecycle emails to communicate Wakanow product offerings and value proposition
  • Manage the email campaign queue and coordinate with internal stakeholders.
  • Perform A/B testing and focus groups; analyze results to improve email metrics.
  • Ensure all email campaigns comply with current email best practices.
  • Build campaigns, test, and optimize content and email cadence to hit KPI goals.
  • Ad hoc and weekly KPI reporting.
  • Oversee email campaigns from concept to completion, including distribution and analytics, to maximize revenue and ROI Manage audience strategy and deploy initiatives based on the target audience.
  • Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals.
  • Build expertise and become a subject matter expert in email design.
  • Managing trigger email campaigns throughout the customer lifecycle to maximize sales.
  • Carrying out segmentation of the database and implementing remarketing strategies
  • Analysis of current email marketing campaigns and making recommendations for improvement

Requirements for the Email Marketing Specialist role.

  • Experience with email automation and personalization and familiarity with using marketing automation tools
  • Intermediate proficiency with HTML and CSS
  • Experience with audience segmentation and targeting
  • Ability to prioritize and think strategically
  • High standards and an eye for detail
  • Experience with B2B and B2C marketing
  • Ability to work with levels of ambiguity and solve problems independently
  • Ability to manage, communicate, and collaborate cross-functionally

To apply for this job please visit

Email Marketing Specialist at Wakanow, Lagos.
Share with someone
Scroll to top

We are looking for Developers