Job Overview

Job Title: Growth Analyst

We are looking to hire a data-driven Growth Analyst who will be primarily focusing on scaling new business initiatives and creating, managing & delivering successful email, LinkedIn & Twitter marketing campaigns. Using skills, tools and new creative ideas to constantly increase acquisitions and repeat business from current customers. He/she should have a deep understanding of data, understand the funnel movements, problem solve & suggest improvements. Effectively understanding market and data trends to identify lead acquisition, and contribute to Product Development as well as generating data from A/B and multivariate testing.

Job Responsibilities

• Work with Demand Generation Managers, Copywriters, and Engineers in creating email marketing strategy and process
• Business – Plan, build, analyze and optimize email campaign metrics; provide knowledge of best practices and recommendations to the marketing team and execute the operations processes for business growth. Understand the nitty-gritty of the processes, and suggest improvements while working with business unit heads
• Problem-solving – Seamlessly navigate through unstructured problems, make a structured approach of hypothesis, problem identification, and solutioning.
• Data analysis – Measure, monitor and optimize different KPIs like leads, conversions, ROI, roster planning, etc. of different initiatives & growth campaigns like leads, conversions, traffic, engagement, ROI, capacity distribution, etc. of different marketing campaigns.
• Analyzing sales funnels & customer intent, monitoring & understanding market and user needs, in order to help further Product Development
• Team Work – Collaborating with different stakeholders to execute, project, prioritize Product features and capabilities, as per the results of marketing and research activities & business insights.
• Partner with the Data Automation Team to define target list segmentation for campaigns
• Standardized Reporting – Business Intelligence: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business.
• Initiatives – Identifying new opportunities for business growth, provide knowledge of best practices and recommendations
• Identifying opportunities for new Client Acquisition

Job Requirements

Must-have skills:

• Excel skills for analysis & dashboarding is a MUST have (pivot table, functions: vlookup, countifs, sumifs, averageifs, if, and, or, left, right)
• SQL knowledge is required, other BI tools knowhow is good to have
• Math ( it’s a must – fluent basic math, percentage, growth etc.) and Charts plots comparisons reading
• Strong Attention to detail
• Excellent written and verbal communication skills in English

Other Candidate Requirements:

• 1-4 years of relevant experience is highly preferred.
• Bachelor’s/Master’s degree in Engineering or Management is preferred.
• Experience creating and managing email, LinkedIn, Twitter campaigns etc. that utilize customer data to create personalized customer journeys OR planning, launching and managing new business growth initiatives
• Strong project management, planning and organizational skills
• Ability to juggle multiple projects at once, while consistently meeting deadlines
• Team player who enjoys working with others
• Ability to think through complex problems and find simple solutions to tackle them and good analytical skills.