Growth & Product Marketing Lead

As our Growth & Product Marketing lead, you’ll be responsible for defining, testing and executing marketing strategies to grow developer sign-ups.

You’ll have creative autonomy to experiment with both paid and organic channels to drive top of funnel growth for both enterprises and independent developers. You’ll own the go-to-market strategy for our product launches. You’ll partner with marquee customers on launch announcements. This is a cross-functional role with significant amount of impact on the growth of the business.

We are looking for a marketing generalist who will define a marketing strategy for our products and build a scalable program that reaches decision makers in technology businesses looking to use NFTs and blockchain in their application.

What a typical week might look like

• Developing and driving the go-to-market strategy for high-profile customer launches, new product features, and big moments for the company
• Experimenting with new growth channels and scaling existing growth channels that drive developer sign-ups
• Amplifying the developer relation team’s content efforts via SEO and partnerships
• Collaborating with the sales team to provide the resources needed to successfully close enterprise customers
• Advocating for our existing and prospective users, and defining internal processes to ensure our communications are customer-centric

You might be a good fit if you…

• Have 4+ years of experience in marketing for a developer product (or similar)
• Have been a part of marketing functions that have scaled quickly at technology start-ups
• Are data-driven and have successfully measured, tested and scaled different channels
• Have experience with content marketing & SEO
• Skilled at explaining technical concepts in a way that anyone can understand
• Enjoys taking ownership and leading projects from idea to execution

Bonus Points

• Contributed to web3 communities or DAOs
• Experience with buying, selling and trading NFTs