Influencer Marketing Lead

About the role

We are looking for an experienced and passionate Influencer Marketing Lead to join our rapidly growing marketing team. In this role, you will be responsible for identifying, engaging, and activating key influencers to drive brand awareness and sales for our video editing and collaboration platform.

You’ll manage the creation of influencer outreach strategies, the planning and execution of successful influencer campaigns, and building and incubating a core community of influential advocates for VEED. Your focus will be making sure these influencers feel well looked after, clear on their contractual requirements, focused on the delivery of positive outcomes for the brand, and operating as an extended part of our team.

You will work closely with the Product, Performance Marketing, and Strategy teams, and report to the VP of Marketing.

What you will do

• Confidently lead nano, micro, and macro influencer campaigns that can help tell our story authentically to the right audience.
• Collaborate with our Product, Content and Performance teams to create and execute influencer campaigns.
• Identify and qualify new influencer talent
• Negotiate and contract influencers on behalf of VEED, including securing advertising rights for the content, where relevant.
• Create and deliver clear influencer campaign briefs – including messaging guidelines and key deliverables.
• Facilitate product seeding, onboarding, and training as required.
• Build and maintain relationships with influencers and any agencies/intermediaries to ensure continued engagement and success.
• Define clear campaign objectives and provide ongoing reviews of contracted deliverables.
• Report on influencer performance (organic and paid). Monitor and analyze campaigns, identify successes and areas for improvement, adjust strategies accordingly.
• Build a measurement framework for influencer marketing, considering traffic, brand awareness, customer retention, online reputation, enterprise leads and conversions.
• Work with internal teams to identify creative and targeting opportunities and pitch new ideas to influencers.Stay up-to-date on industry trends and best practices in influencer marketing – and keep the team up-to-date too!

About You

• 5+ years of experience in influencer marketing with proven experience in planning and managing influencer (including micro influencer) campaigns and longer-term strategies – including identifying and engaging with new influencers.
• Excellent communication and relationship-building skills, with a strong personalnetwork within the space.
• Strong understanding of emerging influencer talent, contracting, and performance assessment.
• Excellent communication, collaboration and relationship building skills.
• Active engagement with social media – experience in content creation or video editing is a plus.
• Expertise working with influencers across multiple social media platforms: YouTube, TikTok, Facebook, Instagram, Linked In, Twitter. Paid social experience is beneficial.
• Proven track record of delivering creative content ideas and strategies.
• Strong analytical skills and familiarity with tools and technology that will help drive performance and analytics.
• We are global, remote-first, and completely async, so we expect you to manage your own time and prioritize tasks according to team goals.