Market Launcher

What you will own:

Reporting to the Lead Market Launcher, you will:

• Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels.
• Ensure our product fits the community’s needs, via user research and close collaboration with our product team.
• Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events, to Facebook groups, radio or TV shows and more— you’ll have to get creative!
• Work hand in hand with our digital marketing team, in charge of our paid channels. Use social media, community influencers, and any other methods you see fit to scale the business.
• Build and test new user acquisition strategies: Defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine.
• With your market launcher colleagues, build out our launch playbook further to become even faster and more successful in future markets.
• Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.

What you bring to the table: 

• At least 3 years of work experience, working in fast-paced environments. You don’t need to necessarily come from a growth, marketing, or startup background. Successful team members have come from the Peace Corps, NGOs, strategy consulting, investment firms, and political campaigns.
• Fluent in English and Spanish
• Work authorization: You must possess the right to work in Spain. We are not able to sponsor visas at this time.
• Willingness to travel (25-50%) and some work on weekends if needed. Being close to the market you work with means being where the communities are. For example, attend community events, meet with partners, or do on-the-ground user research. Don’t worry, our market launchers get their time to recharge. They can take days off during the week to make up for weekends, in fact – we make them!

Bonus points if you: 

• Are familiar with the diaspora communities we serve.
• Have experience meeting ambitious KPIs (ours are to bring and retain new senders to the app).
• Have experience launching your own projects.
• Are fluent in French, Arabic or any other language of one of our diaspora communities.