Marketing Communications Manager

About the job

Key Responsibilities:
Work with cross functional teams (Product, Design, Sales) to establish growth strategies to support the company’s revenue goals.
Create, manage and experiment with new user acquisition campaigns.
Conceive and execute on a wide range of content campaigns to drive user education, user engagement, and user growth.
Conduct ongoing A / B testing to optimize and increase the effectiveness of Growth and Marketing efforts.
Own and execute media plans and targeting, spend targets, and messaging strategies.
Develop, implement, track and optimize digital campaigns across multiple platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube and drive content creation.
Implement SEO-driven tests to drive a larger number of high-quality leads into our funnel.
Take ownership of the company’s marketing channels, track, and measure success and performance.
Analyze data to monitor revenue performance and uncover areas for improvement.
Automate campaigns to potential targets through various touch points like emails, Linkedin etc.
Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Solid experience with B2B sales marketing
Good project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
3+ years’ experience in SEO, digital marketing, growth marketing
Experience working in the tech space
Strong growth track record, with samples and results of past campaigns
Extensive knowledge of website analytic tools, Google ads, social media advertising
Knowledge of HTML, Photoshop, Mailchimp, or other Social Media Management Systems would be an added advantage
Certifications in digital marketing, B2B sales marketing would be an added advantage.

Our Ideal Candidate:
Outstanding written, oral, and organizational ability
Strong analytical ability and presentation skills
You’re a numbers and data person
Attention to detail
Self-starter with a can-do attitude
Problem-solving strategic thinker
Interpersonal skills
Creative and collaborative
Curious with an entrepreneurial mindset
Critical thinker
Flexible and can take initiative
Energetic and low on excuses.

All applications should be sent to careers@saladafrica.com