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Marketing Content Manager at WEBFX DIGITAL TECHNOLOGY BN3392119


Marketing Content Manager

About the job

The Content Marketing Manager is responsible for developing and implementing the content marketing strategy of the digital and advertising company. They play a crucial role in creating, managing, and distributing valuable and engaging content to attract and retain customers, increase brand awareness, and drive conversions. This role involves coordinating with various teams to ensure content aligns with the company’s overall marketing goals and brand identity.
Ideal candidates should possess exceptional writing and editing skills to create high-quality and compelling content across different platforms, such as blog posts, articles, social media posts, and email campaigns. They should have a deep understanding of the target audience and be able to tailor content to resonate with them effectively.
Additionally, they should have strong project management abilities. They need to plan and execute content strategies, set realistic goals, manage deadlines, and track the performance of content initiatives. They should be proficient in utilizing analytics tools to measure content effectiveness, engagement metrics, and conversion rates, using data-driven insights to optimize future content campaigns.
Furthermore, collaboration and communication skills are crucial for this role. Content Marketing Managers often work closely with graphic designers, copywriters, social media managers, and other stakeholders to ensure consistent messaging and brand voice across all content channels.
The Content Marketing Manager plays a pivotal role within our organization’s marketing department. They contribute to building brand authority, increasing online visibility, and driving traffic to the company’s digital platforms. By creating valuable and relevant content, they help nurture leads, establish customer loyalty, and ultimately contribute to the company’s growth and revenue.
They collaborate with the marketing team to align content strategies with broader marketing initiatives, such as product launches, promotional campaigns, and SEO strategies. They may also work closely with the sales team to provide them with supporting content that aids in lead generation and conversion.
Overall, the Content Marketing Manager ensures a cohesive and effective content marketing strategy that enhances the company’s online presence, strengthens its brand positioning, and engages and converts target audiences.


Develop and Execute Content Strategy: Create and implement a comprehensive content marketing strategy that aligns with the company’s goals and target audience. This involves conducting research, understanding market trends, and identifying content themes and formats that resonate with the audience.
Content Creation: Write and produce high-quality, engaging, and informative content across various platforms such as blog posts, articles, whitepapers, videos, infographics, and social media posts. Ensure that the content reflects the brand’s voice, maintains consistency, and adheres to SEO best practices.
Content Calendar Management: Create and manage a content calendar to schedule and organize content production and distribution. Ensure timely delivery of content and coordinate with other team members or external contributors involved in the content creation process.
Content Optimization: Optimize content for search engines by incorporating relevant keywords, meta tags, and meta descriptions. Conduct regular keyword research to identify new opportunities and ensure content is optimized for maximum visibility and organic traffic.
Audience Research and Targeting: Conduct audience research to identify the target demographics, interests, and pain points. Use this knowledge to develop content that resonates with the target audience and addresses their needs effectively.
Content Promotion and Distribution: Develop strategies to promote and distribute content through various channels, such as social media platforms, email marketing campaigns, industry forums, and guest blogging opportunities. Leverage social media management tools and platforms to schedule and monitor content distribution.
Performance Analysis and Reporting: Utilize analytics tools to track and analyze content performance metrics, including engagement rates, conversion rates, and website traffic. Provide regular reports and insights to measure the effectiveness of content campaigns and make data-driven recommendations for improvement.
Collaboration and Stakeholder Management: Collaborate with cross-functional teams such as graphic designers, copywriters, social media managers, and subject matter experts to gather input and create cohesive content. Communicate effectively with stakeholders to ensure alignment with brand guidelines and marketing objectives.
Stay Updated on Industry Trends: Continuously stay abreast of industry trends, emerging technologies, and best practices in content marketing. Incorporate new strategies and tactics to keep the company’s content marketing efforts innovative and competitive.
Content Repurposing and Optimization: Identify opportunities to repurpose and optimize existing content to extend its reach and impact. This may include transforming blog posts into videos, creating infographics from research reports, or adapting content for different platforms and formats.



Exceptional writing and editing skills with a strong command of grammar, style, and tone.
Proficiency in creating engaging and persuasive content across different formats and platforms.
Creative thinking and problem-solving abilities to develop unique and impactful content ideas.
Strong communication and collaboration skills to work effectively with cross-functional teams.

Bachelor’s degree in marketing, communications, journalism, or a related field is typically preferred. However, relevant experience can sometimes compensate for formal education.

Proven experience in content marketing, copywriting, or related roles.
Experience developing and executing content marketing strategies.
Demonstrated success in creating engaging content that drives audience engagement and conversions.
Familiarity with various content formats and platforms, such as blogs, social media, and email marketing.
Experience in conducting audience research and developing buyer personas.


Certifications in content marketing, digital marketing, or related fields, such as HubSpot Content Marketing Certification or Google Analytics Certification, can be advantageous.

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Marketing Content Manager at WEBFX DIGITAL TECHNOLOGY BN3392119
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