Marketing Executive

About the job

JOB DESCRIPTION

Company Overview:

Our client Smart Cover Africa is a dynamic and rapidly growing company operating in the health insurance industry. Smart Cover Africa connects HMO providers and subscribers, providing health cover and other quality healthcare service delivery at an affordable rate.

Applications are invited from interested and qualified candidates to fill the position of a Marketing Executive at Smart Cover Africa.

Job Specifications:

Job type: Full time
Experience: 3 to 6 years and above.
Salary scale: 250,000 to 300,000 monthly depending on qualification and experience.
Location: Abuja, Nigeria.
Application deadline: 12pm 25th July, 2023.

Job Overview:

The company seeks the services of a highly motivated and results-driven Marketing Executive, who will play a critical role in developing and executing strategies to enhance the brand awareness of the company, drive customer acquisition and engagement, build strong relationship with stakeholders, promote and sell health insurance products to individual clients, families, and businesses.

Responsibilities:

📌 Develop and deploy strategic campaigns according to updated industry trends to identify and secure new business opportunities.
📌 Develop and implement comprehensive marketing strategies that align with company strategic goals and objectives.
📌 Conduct market research to identify customer needs, market trends, and competitive landscape to drive business growth.
📌 Plan and execute integrated marketing campaigns across various channels including: digital marketing, social media marketing, email marketing, content marketing, and traditional marketing methods to drive sales.
📌 Collaborate with other members of the creative team to develop compelling marketing collateral, including brochures, presentations, website content, and other promotional materials to drive customer acquisition and engagement.
📌 Manage and optimize digital marketing campaigns, including SEO, SEM, PPC, and social media advertising, to maximize brand visibility and lead generation.
📌 Monitor and analyze marketing metrics, including campaign performance, website traffic, conversion rates, and customer engagement, and provide regular reports to management.
📌 Stay updated on the latest marketing trends, tools, and technologies. And propose innovative ideas to enhance marketing effectiveness.
📌 Build and maintain strong relationships with internal stakeholders, external vendors, agencies, and media partners.
📌 Support sales activities by providing marketing materials, training, and ongoing communication to ensure alignment with marketing strategies.
📌 Manage marketing budget effectively and ensure that all marketing activities are executed within budgetary guidelines.

📌 VERY IMPORTANT: Before fully resuming work, you’d need to have sold 200 Smartcover health insurance packages.
✓You’d be trained and given all the necessary information you need to achieve this.

Qualifications:

✓A Bachelors degree in marketing, business administration, or another related field.
✓A proven working experience in marketing, sales or business development, preferably as an executive. Experience in the health insurance industry would be an added advantage, but not compulsory.
✓Solid knowledge of marketing principles, techniques, and best practices.
✓Proficiency in digital marketing platforms, analytic tools, CRM systems, and marketing automation software.
✓Valid insurance licenses and certifications (or willingness to obtain them).
✓Excellent written and verbal communication skills with a creative mind. Ability to speak any of the local languages will be an added advantage, but not compulsory.
✓Demonstrated ability to manage multiple projects simultaneously, prioritizes tasks, and meets deadlines.
✓Self-motivated with a proactive approach to problem-solving and a passion for continuous learning.
✓Strong collaboration and interpersonal skills to work effectively with cross-functional teams.
✓Ability to thrive in a fast-paced and results-driven working environment.

Join our team and embark on a rewarding career as a Sales and Marketing executive in the health insurance industry. Make a positive impact on individuals lives by helping them secure the insurance coverage they need for their well-being.

📌 This is open strictly to only Abuja residents. To apply, please submit your resume and cover letter to thehubconsultoria@gmail.com with the Job role as Subject of the Mail.
✓Only applications received through the provided e-mail will be considered.