Marketing Operations Specialist

Wolfram, creator of Mathematica, Wolfram|Alpha and Wolfram Language, is seeking a skilled Marketing Operations Specialist to join its Wolfram|Alpha Product Management department. The Marketing Operations Specialist will manage the creation and execution of marketing campaigns and materials for Wolfram|Alpha.

Responsibilities

• Closely monitoring competitors for emerging trends
• Owning analytics and reporting on campaigns to maintain cost benefit
• Implementing new and revising existing email marketing programs
• Coordinating landing page testing and optimization with Project Managers
• Managing paid search campaigns
• Pushing for optimizations of keywords and messaging
• Maintaining existing marketing processes and integrating new processes to expand reach
• Providing SEO (search engine optimization) expertise
• Working with our product team to optimize the purchasing funnel

Requirements

• Project management skills
• Ability to work efficiently across various teams
• Strong initiative, organization skills and attention to detail
• Ability to optimize processes and suggest new processes
• Good understanding of marketing strategies and the ability to regularly deliver measurable results
• Ability to push multiple projects simultaneously
• Ability to quickly learn and understand new technologies
• Ability to discover and correct process issues
• Understanding of social platforms, B2C ad marketing and email campaign marketing
• Bachelor’s degree in marketing or business or comparable education and experience
• Recent experience in a marketing role is a plus
• Experience with Google Ads platform is a plus