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Merchandiser at BAT

  • Full Time
  • Hybrid
  • Mid-level
  • Lagos.

Website Bat

ROLE POSITIONING AND OBJECTIVES

You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy.

This includes ensuring product availability, visibility, volume, margin, quality, and retail pricing are properly implemented and monitored.

The job is also about identification of new opportunities and the initiation, development, and deployment of trade programmes.

WHAT YOU WILL BE ACCOUNTABLE FOR

Your day-to-day activity is to:

  • Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
  • Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
  • Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
  • Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
  • Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide

Your People Responsibility will be:

  • Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
  • Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.
  • Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Candidate must have an OND/HND degree from any reputable polytechnic.
  • Should have basic Selling, negotiation and influencing skills.
  • Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler
  • Knowledge of redistribution concept, business reporting and communication
  • Fluency in English
  • Driving Skills
  • Knowledge of Rural towns and road networks is desirable
  • Understanding of the local languages in territory is a plus

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Be vigilant – BAT will never ask a job candidate for money for any reason, including paying for visa, work permits or pre-employment checks. If someone invites you to apply for a BAT role and asks for payment for these types of activities, it is not a legitimate BAT job.

To apply for this job please visit careers.bat.com.

Merchandiser at BAT
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