Search Engine Marketing Specialist

The Search Engine Marketing Specialist must be driven, adaptable, detailed, creative, and curious. A strategic mind and researcher with a great work ethic. You possess in-depth knowledge about technical, on-page, and off-page SEO techniques. A fast learner that is knowledgeable about the company’s products. You must have the capability to work in a fast-paced environment, be resolutive and self-motivated. You are tech-savvy and feel comfortable using technology on a daily basis. You’ll be a subject matter expert, and up-to-date on the latest algorithms and best practices for on-page, off-page and technical SEO. You are a subject matter expert, and up-to-date on the latest algorithms and best practices for on-page, off-page, and technical SEO because you will lead complex deep dives to understand the performance gaps and opportunities, including website. You are incredibly detail-oriented and hands-on to ensure best practices are being followed for SEO.

What You’ll Do

• Developing and delivering an SEO strategy that maximizes market visibility and traffic acquisition. Forecasting expected returns.
• Carry out technical audits and work with developers to fix problems.
• Experience in website migrations (content and technical)
• Track record of analyzing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs
• Maximizing ethical link building opportunities through the use of various outreach techniques
• Monitoring progress of SEO strategies and adapting them to achieve maximum growth and visibility for Gap analysis
• Perform ongoing keyword research, expansion and optimization
• audits, crawl analysis, keyword research, etc.
• Produce various technical audits and analyses including, but not limited to: site speed audits, canonicalization and redirect audits, indexation audits, search engine compatibility audits, site migration audits, redirect plan development, XML sitemap audits and creations, meta content audits, backlink profile analyses, SEO keyword and PLP analyses, SEO ranking and traffic analyses
• Monitoring progress of SEO strategies and adapting them to achieve maximum growth and visibility for Gap analysis
• Adhere to SEO best practices, and keep up to date on the changes to search engine algorithms, making sure that changes are incorporated into existing workload.
• Assist in the ongoing development, execution, and measurement of marketing campaigns.
• You will develop and execute strategies to drive visibility and new growth opportunities to attract, engage, and retain partners and users within the region

What You’ll Bring

• HND/BSC in related field
• Experience with organic SEO in an eCommerce environment
• Ability to keep up-to date with Google algorithm changes and plan accordingly.
• 4+ years of experience; Minimum of 4 years hands-on SEO experience
• Proven experience creating structured data, XML sitemaps, robots.txt and schema markup
• Exceptional understanding of consumer online behavior, trends, and market analysis.
• Working knowledge of Google Docs, Google Sheets, the Office suite.
• Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics & ROI.
• Excellent written, verbal and visual communication skills

Life at Kwik:

• Join a diverse, passionate & driven team of all backgrounds
• Casual work environment
• Health Benefits
• Competitive salary