Senior Marketing Manager

About the job

Prospa is building the operating system for 40m Nigerian entrepreneurs. With our mobile app business owners can open a business bank account in 5 minutes and get powerful tools to run a business (Invoicing, CRM, Inventory, e-commerce +More).

Prospa is backed by Y Combinator, Global Founders Capital, Liquid 2 Ventures. Immad Akhund CEO of Mercury, Karim Atiyeh CTO of Ramp, executives from Square, Facebook, and Nubank and many other well respected angels and funds.

What You’ll Do

• Manage and contribute to the execution of day-to-day marketing deliverables & deadlines.
• Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice.
• Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
• Establish and improve the position of our products within the market.
• Work with the team to prioritize and implement marketing and revenue growth efforts
• Implement strategic development for all marketing activities and manage all marketing channels.
• Build a customer CRM/leads database.
• Build relationships and coordinate with external partners and agencies
• Oversee Prospa’s online brand marketing campaigns on all digital channels
• Identify opportunities to reach new market segments and expand market share
• Lead ideation through execution for all brand marketing initiatives
• Drive sales and rapid growth through brand elevating marketing initiatives
• Manage Prospa’s brand strategy as well as corresponding brand elements in order to maximize equity
• Be responsible for the creation and commercials of Prospa initiatives through media planning, creative development, metrics, market research and vendor management to boost brand awareness
• Be involved in and collaborate on initiatives related to Prospa’s Business
• Development, PR and Corporate Social Responsibility
• Manage and integrate the public relations process into all program activities in ensuring relevant brand promotion that will lead to the achievement of maximum ROI.
• Be responsible for the creation of diverse forms of marketing – interactive marketing, direct, marketing campaigns, advertising, sales collateral, press releases and executive presentations
• Ensure all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences
• Prepare reports on campaign performance to key stakeholders and external partners

What You’ll Need

• 5+ years experience working in marketing with at least 3 years experience leading a team
• A bachelor’s degree from a reputable educational institution (a degree in a marketing discipline is preferred)
• Proven experience working in a fintech start-up or banking & finance environment
• Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.
• Ability to fully understand our product and our target audience.
• Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
• Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
• Excellent communication and creative problem solving skills.
• Ability to multitask, be proactive and prioritize tasks as needed.
• High performance and growth mindset at the forefront of everything you do.

Good To Have

• Agile environment experience
• Experience working with CRM tools
• Digital marketing experience and knowledge of good SEO practice
• B2B marketing experience
• copywriting skills
• Email marketing/lead generation
• Social media
• Event planning/project coordination