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Senior Marketing Manager at Prospa

  • Full Time
  • Onsite
  • Permanent
  • Nigeria

Website Prospa

Senior Marketing Manager

About the job

Prospa is building the operating system for 40m Nigerian entrepreneurs. With our mobile app business owners can open a business bank account in 5 minutes and get powerful tools to run a business (Invoicing, CRM, Inventory, e-commerce +More).

Prospa is backed by Y Combinator, Global Founders Capital, Liquid 2 Ventures. Immad Akhund CEO of Mercury, Karim Atiyeh CTO of Ramp, executives from Square, Facebook, and Nubank and many other well respected angels and funds.

What You’ll Do

  • Manage and contribute to the execution of day-to-day marketing deliverables & deadlines.
  • Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice.
  • Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
  • Establish and improve the position of our products within the market.
  • Work with the team to prioritize and implement marketing and revenue growth efforts
  • Implement strategic development for all marketing activities and manage all marketing channels.
  • Build a customer CRM/leads database.
  • Build relationships and coordinate with external partners and agencies
  • Oversee Prospa’s online brand marketing campaigns on all digital channels
  • Identify opportunities to reach new market segments and expand market share
  • Lead ideation through execution for all brand marketing initiatives
  • Drive sales and rapid growth through brand elevating marketing initiatives
  • Manage Prospa’s brand strategy as well as corresponding brand elements in order to maximize equity
  • Be responsible for the creation and commercials of Prospa initiatives through media planning, creative development, metrics, market research and vendor management to boost brand awareness
  • Be involved in and collaborate on initiatives related to Prospa’s Business
  • Development, PR and Corporate Social Responsibility
  • Manage and integrate the public relations process into all program activities in ensuring relevant brand promotion that will lead to the achievement of maximum ROI.
  • Be responsible for the creation of diverse forms of marketing – interactive marketing, direct, marketing campaigns, advertising, sales collateral, press releases and executive presentations
  • Ensure all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences
  • Prepare reports on campaign performance to key stakeholders and external partners

What You’ll Need

  • 5+ years experience working in marketing with at least 3 years experience leading a team
  • A bachelor’s degree from a reputable educational institution (a degree in a marketing discipline is preferred)
  • Proven experience working in a fintech start-up or banking & finance environment
  • Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.
  • Ability to fully understand our product and our target audience.
  • Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
  • Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
  • Excellent communication and creative problem solving skills.
  • Ability to multitask, be proactive and prioritize tasks as needed.
  • High performance and growth mindset at the forefront of everything you do.

Good To Have

  • Agile environment experience
  • Experience working with CRM tools
  • Digital marketing experience and knowledge of good SEO practice
  • B2B marketing experience
  • copywriting skills
  • Email marketing/lead generation
  • Social media
  • Event planning/project coordination

To apply for this job please visit

Senior Marketing Manager at Prospa
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