Float, the world’s leading resource planner, is looking for a Senior Product Marketer to develop integrated marketing campaigns for our new feature releases, and supporting customer success with content and collateral that helps them to best sell Float.
We’re looking for a seasoned and passionate product marketer who will work with us to champion and define the category of resource management, as we help teams make the most of their time. With an ambitious product roadmap that will redefine how teams plan, manage, and track their time, we need someone who can set the bar for how we communicate the value of Float and the USPs that set us apart from competitors. We are looking for someone who can hit the ground running and lead and manage our product marketing strategy and campaign execution to be best in class for SaaS.
Perhaps you’re currently working for a larger team where you develop and lead competitive positioning and market messaging and are looking to have a greater impact in a smaller team that’s in an exciting stage of product-led growth.
We expect that the successful candidate has had experience in the following areas
- Strong communication skills to craft product marketing messages that clearly articulates the value-benefit of a SaaS product, and the USPs that differentiate it in market
- Experience conducting competitor analysis and drawing insights on what sets a feature/product apart in the market and identify trends to develop buyer personas
- Launching and managing integrated marketing campaigns for new features and products within a SaaS business, and working with cross-functional stakeholders to nail market positioning and messaging
As our team members are in many different time zones, we rely on clear, concise, asynchronous written communication. This is one of your strengths, and it should be evident in your application.
What You’ll Do
You will join our Marketing team and report to the Director of Marketing while also working closely with the Product and Customer Success teams. You’ll lead and manage product marketing campaigns for new features and product releases, working closely with the Product team to capture the right messaging for launch. You’ll support the Customer Success and Sales teams with the product positioning and messaging that communicates the value benefit to customers.
You will serve as the custodian for product marketing assets across the marketing site, support, sales collateral and external assets. Working closely with the Product team, you will provide customer insights and buyer personas to inform the product roadmap, strategy, and user onboarding.
You will train sales on our key product USPs and provide them with product marketing collateral that helps them to communicate the value benefit to customers. You’ll also work with and support the customer success team by providing them with the key messages of new and existing features that clearly communicate the value benefit of Float to customers. This will involve collaborating with our Content Lead to create support resources across various mediums including help guides, support articles, release notes, and video.
Fortunately, we have a product that our customers love
already so a large part of your job is about supporting the team to be more strategic with how we communicate the value of Float. We’re out to build the company we’ve always wanted to work for and expect every team member to contribute to making Float a better place. You’ll chat regularly with your team via Slack and meet weekly over Zoom.
What We Offer
The salary for this role is US $121,500
All of our team members outside the US are hired as contractors—but don’t worry—you’ll have access to the same great benefits.
We have a range of expanding and improving benefits and perks including:
- Home office expense budget
- Co-working expense budget
- Health & Fitness budget
- Annual team meetup
- Care for your community leave or donation
We’re a global company and we encourage people of all different nationalities, backgrounds, and perspectives to apply.
About Our Process
You can find a lot of useful information about our interview process and what it’s like to join our global team on the Float careers page
We appreciate and understand the time and energy that goes into crafting a solid job application, so we thank you in advance for your interest in joining our team. Unfortunately, we are unable to provide individual feedback during the application stage due to the volume of applications that we receive