Senior Social Media Manager

What you will do

• Develop and execute on our social media strategy on platforms such as Instagram, TikTok, Facebook, LinkedIn, and Twitter
• Define and measure social KPIs such as link in bio CTR, engagement rate, share of voice, and non revenue conversions such as email signups.
• Develop social media processes and best practices for VEED such as workflows for how social content is ideated, researched, and created or pointers for how to maximize engagement on a particular social channel.
• Driving more traffic to VEED web resources through social channels
• Executing our content repurposing and distribution plans to get the most mileage out of our content through social channels
• Reporting on performance and insights that could feed into our content’s success and potentially feed into developing “bigger” pieces of content such as blogs, video playlists on YouTube, digital resources, and more.
• Identifying high potential influencers/partners from our social channels and mentions – and surfacing to our influencer marketing lead.
• Collaborating with Influencer Marketing Lead to showcase influencer content on our social channels.
• Hire and train other teammates and freelancers

About you

• Strong understanding of Instagram, TikTok, LinkedIn, and Facebook. We also have a YouTube team with dedicated video content creators who you could collaborate with.
• Strong understanding of video marketing and creation. You will not have to be on camera (unless you want to), but we are a video tool so we expect you to understand video well so you can talk about it.
• You’re equal parts creative and analytical with a knack for understanding how social media can drive engagement that translates into business and brand value. You’ve done it before and can do it again.
• You’re able to be candid as you set goals, and expectations, and collaborate with your team and other departments.
• You’re comfortable with the ambiguity that comes with working in a setting where there’s still a lot to be defined. In fact, you love the fact you get to be the one to develop processes that create clarity where there was once none.
• You are comfortable working autonomously, taking the initiative, managing multiple projects, and working to find creative solutions in a multidisciplinary team. The social media function is new at VEED. While you will certainly not be a one-person show, you will need to be someone who knows how to make the most of the resources available to them.