Social Media Associate at Carry1st

  • Full Time
  • Permanent
  • Remote
  • Remote

Website Carry1st

Social Media Associate


Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe – from Addis Ababa to Sofia to New York City – to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.

As our Social Media Associate, you will be responsible for building community around Carry1st’s games and Shop. You will own strategy and day-to-day management of all social media channels to engage our players and consumers in Africa.


  • Create and deliver on our social media strategy across all of our games
  • Work closely with the Marketing Associate to craft social media content for the Carry1st Shop
  • Partner with creative and localisation teams to create assets that resonate with players
  • Analyze and improve the performance of the game’s social media channels
  • Collaborate with our Influencer Marketing team to engage content creators in target geos
  • Plan, execute, and track new initiatives, and report progress internally and to publishing partners
  • Monitor player and community sentiments to provide relevant feedback to Product Team and game studios

What makes you a great candidate?

  • A passion for the gaming industry, and for mobile games in particular
  • 4+ years of experience in social media marketing on the client side or top digital/advertising agencies
  • Strong creative and editorial skills – including language localization
  • Experience with social analytics across channels and ability to summarize data into insights
  • Experience growing social communities and developing content on social platforms
  • Creative, player-first approach


What will we offer you?

  • The ability to scale one of the fastest-growing companies in Africa
  • Mentorship from champions in the industry
  • Unlimited room for career growth with support along the way
  • Equity ownership

Some additional perks you’ll get access to…

  • Co-working excursions and retreats: Teams are encouraged to work from a shared location and visit each other. Carry1st will cover travel expenses, accommodation, and provide you with a daily spending allowance
  • Company Equipment Perk: To help set our teammates up for success we make sure you’ve got everything you need to work from home
  • Remote working allowance: An additional $600 a year that you can put towards creating your own office space, whether it’s internet expenses, ad-hoc equipment, or putting it towards a co-working space. We don’t mind!
  • Birthday Leave: No one should have to work on their birthday! Our teammates can enjoy a paid day off on their special day
  • Learning and Development: To encourage continuous improvement, we have a Professional Development Fund to enable teammates to attend courses, conferences and training events
  • Social events: Fun and regular company events to relax and connect with teammates

To apply for this job please visit

Social Media Associate at Carry1st


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