Social Media & content marketing specialist

About the job

Wellnest is a social enterprise with a vision to enhance the way people live their lives daily. We do this by providing tools that help people master their own personal growth, unlock their untapped potential and reclaim their lives.

• We are seeking a talented and highly motivated individual to join our team as a Social Media and Content Marketing Specialist. This role will focus on growing our business’s online presence, including but not limited to Instagram, Facebook, YouTube, and our Blog Page.
• The ideal candidate will be passionate about personal development and possess strong skills in social media management, content creation, and marketing strategy.
• This individual will play a crucial role in expanding our reach, engaging our target audience, and driving sales of our books and other products.

The Role

• Develop and execute social media strategies and campaigns to promote Wellnest and its products/ projects across various platforms to ensure platform growth
• Collaborate with our team to create high-quality, engaging and relevant content, including written posts, images, videos, and infographics for our social media and blog pages that align with the company’s brand identity and target audience.
• Develop and implement marketing campaigns to promote our books and other products.
• Utilize social media advertising, email marketing, and other channels to drive traffic to our website and increase book sales.
• Monitor and analyze key performance metrics, such as engagement, reach, and conversion rates, to optimize marketing efforts.
• Collaborate with influencers, industry experts, and strategic partners to expand our brand’s reach and attract new followers and customers
• Regularly track, analyze, and report on social media and website analytics using tools like Google Analytics and social media insights.
• Provide data-driven insights and recommendations to optimize our social media and content marketing strategies.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Communications, or a related field (preferred but not required).
• At least 3years proven experience in social media management, content creation, and marketing strategy.
• Excellent written and verbal communication skills.
• Proficiency in graphic design and video editing tools/software.
• Creative thinker with a passion for personal growth and self-improvement.

Must haves

• Strong understanding of social media platforms, algorithms, and best practices.
• Knowledge of SEO, email marketing and content optimization techniques.
• Proven knowledge and application of Google Ads…
• Ability to work independently, manage multiple tasks, and meet deadlines.
• Knowledge of website analytics and reporting tools.