Digital Marketing Lead

We are seeking a Digital Marketing Lead who is a results-driven team player with a proven track record for digital marketing best practices, an understanding of the latest trends, and dedication to improved ROAS.

Responsibilities

• Design, plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns in line with defined and communicated marketing strategies
• Develop, coordinate and manage all copywriting processes and prepare content for all digital marketing efforts
• Own the marketing events calendar, working with internal stakeholders to ensure a cohesive approach
• Maintain knowledge of all our touchpoints, products, and related services to identify opportunities for improvements across customer experience, products and operations
• Regularly create, forecast, measure and analyze key digital metric reports and dashboards for traffic, acquisition, conversion, costs and revenue forecasts and provide ongoing insights and recommendations
• Ensure optimal website and app performance, user experience and operational excellence by collaborating with relevant teams
• Own brand integrity and ensure all our touchpoints are in line
• Maintain a current knowledge of industry trends, opportunities, channels, products, and competitors and optimize spend and performance
• Collaborate fully with internal and external stakeholders and partners to drive effective digital and traditional marketing strategies

Qualifications

• 2+ years of work experience in Digital Marketing or Digital Advertising for e-commerce platforms
• Graphics/Design skills with an eye for “what good design looks like”
• Experience in managing campaigns, digital media, project planning, and budgets, SEO/SEM, and social media marketing
• Solid knowledge of analytics tools (e.g., AppsFlyer, Google Analytics)
• Strategic and flexible thinker with proven experience generating original ideas while leading creative and fast-moving projects
• Strong interpersonal and written communication skills
• Strong quantitative and analytical skills
• Positive, “can-do” attitude, fun with a great sense of humour
• Startup experience is preferred

Benefits

• Competitive salary
• Remote work friendly environment
• 20 days paid annual leave
• Health Insurance
• Company contributed Pension Plan
• Opportunities for paid industry events and conferences
• Stock options