Paid Search Specialist

Our Media Solutions teams are 100% focused on Digital Client Campaign Execution and Strat. We partner with both Agencies and Brands to deliver on driving their business success through laser-focused, fully-managed, omnichannel digital media campaigns.   

As a Paid Search Specialist (internally known as Media Solutions Manager – Paid Search), you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox. Your expertise ultimately drives successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns, specifically within Search Engine Marketing. Working closely with a Media Lead you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric campaigns and provide reporting.

• An Expert:  You have spent 3+ years in direct response, or growth marketing environments and/or working with brands directly.
• A Student:  Willingness and desire to understand all functions and channels of the media solutions team.
• An Adventurer:  Appreciate new experiences and not intimidated by the unfamiliar or unknown. You adapt well.
• Multi-Faceted:  Can zoom in to the campaign level and zoom out to the client-centric perspective.
• Resourceful:  Understand how to leverage the necessary tools and resources to come up with new or creative solutions.
• Analytical:  Have a strong understanding of direct response/performance marketing metrics Visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead ,Customer lifetime value (CLV), client/customer acquisition cost (CAC), ROAS
• Advanced Excel skills  v-lookups, pivot tables, advanced functions
• Problem Solver: You love to problem solve, as well as the ability to collaborate cross-functionally.
• Innovative: You are eager to test and learn. You can articulate what you expect to happen as the output of a plan and actively seek to make improvements to existing campaign plans and consistently connect with team members to understand what is performing or not.
• Organized: You’re able to effectively manage multiple things, competing priorities, and several requests at one time, through intentional time management and good prioritization.

What You’ll Do 

• Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic, search, and social channels, such that the full media strategy is executed well.
• Oversee ongoing optimization and day-to-day activities for Paid Search (PPC) or Search Engine Marketing (SEM) campaigns to meet campaign goals, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc.
• Preferred background in modeling & forecasting campaigns, but must have experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formerly, Kenshoo), Tableau (SQL knowledge is a plus.)
• Have a familiarity with direct response and own search elements of the marketing budget to support conversion goals, including CPL, CAC, CLV, lead-to-sale ratio, etc.
• Media Solutions team members must have a general knowledge in the following areas:
  • Strategy: Solid understanding of marketing objectives, pixel strategy and how different channels & tactics influence consumer behaviors.
  • Campaign & Tech Savvy: Knowledge of platform campaign flow – including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms.
  • Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance, and future recommendations as well as drive data storytelling.
  • Strong Communicator: Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way.