Digital Content Developer

Responsibilities

• Create content for and publish across a variety of online (Social Media; Twitter, Instagram, Facebook, YouTube, blogs, websites) as well as offline (TV, Billboards, Newspapers, etc ) mobile and web platforms
• Leverage combinations of photography, video, animations, icons/emojis, memes, and the written word to create compelling, sharable content for customers and the community.
• Draw on a mix of historical events, social context, and current trends to develop and maintain an ongoing flow of fun and relatable content that can be repurposed across multiple digital properties.
• Work closely with customer support and product teams to meet all content needs – educational, announcements, and otherwise.
• Define, maintain and enhance overall content strategy – ensuring the brand’s messaging is consistent across platforms, timely, and centers as an ideal destination for customers.
• Use analytics, feedback loops, and reporting metrics to ensure content creation/social media strategy is consistent with growth goals.
• Capture customer success stories and collect feedback through face-to-face interviews, information sessions, consumer surveys, and regular community face-to-face interactions.
• Document and archive the Client story.
• Work with the Marketing team to create assets for Facebook, Google, and other custom ads.
• SEO Optimization

Requirements

• A minimum of 3 years of experience in digital content development.
• Fluent in content creation (video, animations, graphics) and publishing across all major social media platforms and familiar with a variety of online marketing concepts, best practices, and procedures.
• Familiar with standard photo and video editing software, content management tools, and social media management/scheduling systems.
• Ability to create destination-specific content, with appropriate language, hashtags, emojis, audio, video, and imagery consistent with marketing on that particular platform.
• Strong verbal and visual communication skills, meticulous attention to detail, and ability to work with artists, managers, and staff at all levels.
• Good creative and strategic problem-solving skills combined with sound editorial judgment.
• Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
• Experience with Facebook Insights, Google Analytics, and other analytics tools is a plus.
• A deep love of social media and a fascination with how digital platforms connect businesses and customers is ESSENTIAL.
• Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks, utilizing a wide range of tools, from HD video workstations to camera phones
• A degree in any discipline preferably a B.A/B.Sc. in any of the Arts or Social Sciences.
• Must have a love for generating content and engaging constantly with both internal and external customers.
• A positive attitude and strong interpersonal skills

Recruitment process

• Call with People team
• Case Study ( Assessment)
• Interview

Please send resumes to careers@midlanddigitalsolutions.com and title it: Digital Content Developer. Only Qualified candidates will be contacted