Marketing Officers

Our client, a leading Microfinance Bank in Nigeria, is seeking highly motivated Marketing Officers. As a Marketing Officer, you will be responsible for promoting the products and services of the microfinance bank to attract and retain customers. You will develop marketing strategies, implement campaigns, and build relationships with potential clients to achieve business targets.

DUTIES & RESPONSIBILITIES

Marketing Strategy:

Develop and implement marketing strategies to promote the microfinance bank’s products and services.

Identify target markets and segments and create effective marketing plans to reach potential customers.

Conduct market research to understand customer needs, preferences, and market trends.

Monitor competitors’ activities and make recommendations to stay competitive.

Marketing Campaigns:

Plan and execute marketing campaigns to generate leads and increase brand awareness.

Create compelling marketing materials, including brochures, flyers, and digital content.

Coordinate advertising activities, including print, online, and social media channels.

Monitor campaign performance, analyze data, and make adjustments as needed.

Customer Relationship Management:

Build and maintain relationships with potential customers and key stakeholders.

Respond to customer inquiries and provide information about products and services.

Provide personalized support and guidance to customers throughout the application and onboarding process.

Conduct customer satisfaction surveys and gather feedback to improve services.

Business Development:

Identify business opportunities and partnerships to expand the microfinance bank’s customer base.

Collaborate with internal teams to develop new products and improve existing offerings.

Participate in networking events, industry conferences, and community outreach programs.

Reporting and Analysis:

Track and analyze marketing performance metrics, such as customer acquisition, conversion rates, and ROI.

Prepare regular reports on marketing activities, including campaign results and recommendations for improvement.

Provide insights and recommendations to the Head of Marketing and management team.

EDUCATION/ REQUIREMENTS

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 2 years of experience in marketing, preferably in the financial services sector.

Strong knowledge of marketing principles and techniques.

Proficiency in digital marketing tools and platforms.

Excellent communication and interpersonal skills.

Creative thinking and problem-solving abilities.

Results-oriented with a track record of meeting or exceeding targets.

SKILLS & ABILITIES

Must be a team player and should ensure that the spirit of teamwork never subsides while fulfilling responsibilities.

The ability to interact with staff and clients at all levels of the work and a proactive approach to work with professionalism and honesty may be required to work within time constraints and often under pressure.