• Go-to-market team tech stack: Be – or be ready to become – a HubSpot superuser, helping make our marketing happen and make the most of our marketing with smart automation and stellar reporting. Be proficient in helping HubSpot and Salesforce play well together to help power our sales and marketing teams’ efforts.
• Marketing automation: Build, manage, and optimize workflow automation and sequences in support of marketing content and campaigns.
• Pipeline architecture: Align our pipeline architecture with best practices and the reality of our customer journey in order to help us measure and optimize marketing pipeline volume, value, and velocity.
• Marketing operations playbook: Own the marketing operations playbook as the source of truth for how our pipeline is architected, automated, measured, and reported on.
• Pipeline performance: Construct, maintain, and improve HubSpot dashboards showing volume, velocity, and value of our pipeline by stages, source, and profile.
• Marketing efficiency: Find and enact efficiencies in all aspects of marketing operations: automations, list building, use of contact properties, etc., to help the team execute faster, safeguard against inaccuracies, and implement personalization as we scale.
• Marketing accuracy: Help ensure that the data on our marketing activities is clean and clearly shows us what’s helping us grow and what we can do differently.
• Sales & brand enablement: Own our branded swag program to ensure the sales, CX, and marketing teams have in stock what’s needed to help make our brand tangible to our educators.
• Continuous improvement: Always be on the lookout for ways to improve your own corner of the marketing team, the marketing team’s impact overall, and ultimately BetterLesson’s reach and impact overall.
• Flexibility and agility: Potentially project manage a variety of projects in support of the marketing and sales machines – and track and report on the ROI for each. Our world is constantly changing. What else can you imagine for us? We can’t wait to hear your ideas.

In your first 3 months, you will:

• Understand our mission, ecosystem of products and services, and increasingly diverse customer base.
• Build relationships with key members of the BetterLesson team, getting especially acquainted with key members of the go-to-market team and how you can help.
• Have learned our go-to-market goals, positioning strategy, marketing and sales practices, and tech stack.
• Audit our marketing operations function, including pipeline structure, pipeline workflow, automations, automated nurtures, sequences, and conversion points; developed a point of view on how best to improve these to measure, report out, and optimize pipeline volume, value, and velocity.
• Take ownership of the marketing playbook to help ensure scalability and repeatability.
• Identify a few ideas for us to build or measure our marketing in new, better, or different ways.

By the end of 6 months, you will:

• Launch your first email campaign (in close collaboration with our VP of Marketing).
• Take full ownership of marketing automation for sales enablement as well as marketing content and campaigns.
• Establish tight partnerships with each person on the marketing team, and with key counterparts across the go-to-market team.
• Proactively, consistently identify opportunities for us to improve our pipeline architecture, pipeline measurement systems and processes, and overall marketing operations practices.

• At least three years of marketing experience – you know your way around a well-structured pipeline and a well-built HubSpot instance
• You have a bias for action… you are collaborative, but you also won’t wait for someone to identify what needs to be done, you’re too full of ideas for that
• You’re a powerful mix of intellectual curiosity, drive to improve, attention to detail, and ability to prioritize when managing multiple projects and deadlines
• Experience in edtech or in education can be a major plus, but is not a requirement
• You believe in our mission and share our core values
• You’re comfortable with change. You might even thrive on it. Startup life is about doing things we’ve never done before, inventing new ways of doing things other people already do, and constantly evolving as we grow.

• The opportunity to work with an awesome team to solve important problems.
• A competitive salary.
• Health and other employee benefits.
• Equity in the business you are helping to build.
• A flexible schedule and vacation policy.
• The opportunity to spend everyday working to improve outcomes for teachers and students.