Description:

Job Title: Digital Marketing Specialist

The EdTech Digital Marketing Specialist is responsible for overseeing and engaging with our online communities, ensuring vibrant and constructive interactions, and facilitating the conversion of community members into training participants.

Primary Functions & Responsibilities:

• Assist in building, maintaining and growing social-media-based communities of micro and small entrepreneurs.
• Actively engage the online community across our social media platforms, nurturing a sense of belonging and togetherness.
• Handle comments, posts, and other forms of engagement, ensuring timely and appropriate responses.
• Follow up with interested parties to ensure successful completion of sign-up processes.
• Oversee and regulate social media ad campaigns to maximize reach and engagement.
• Develop and share relevant content to drive engagement and knowledge dissemination, in collaboration with the Product area.
• Engage with interested users, ensuring their smooth transition through the EdTech funnel.
• Develop and craft original, engaging success stories of our alumni that align with the project’s brand, messaging, and objectives.
• Continuously monitor engagement metrics, audience feedback, and other pertinent KPIs while regularly updating the performance metrics spreadsheet.
• Regularly report on community metrics and provide insights.

Basic Qualification

• Bachelor’s Degree in Mass Communication, English, Communication Arts, and or related fields.
• Should have at least 3 years experience as a Community Manager. Alternatively, 1 year experience with a master’s degree.

Preferred Qualifications:

Additional qualifications that would make a candidate more desirable.

• Experience working on FCDO/UN-funded projects in Nigeria
• Experience working with an INGO
• Experience working on an entrepreneurship donor-funded project

Required Languages

• Advanced English proficiency.

Travel: Willingness to travel to field locations

Knowledge, Skills and Abilities:

• Passion for TechnoServe mission of prosperity for all Proven analytical skills.
• Effective communication within the team, the users and project stakeholders.
• Skilled in collaborating within multicultural teams as a respectful and adaptable team player.
• Entrepreneurial mindset, doer.
• Proactive and initiative-driven
• Empathy toward users’ backgrounds, contexts, and challenges.
• Advanced oral and written communication skills.
• Proven experience managing online ads campaigns.
• Proven analytical skills.
• Proficiency in digital tools, including Microsoft office, social-media and messaging platforms.
• Proficiency in content creation tools like Canva, Cap cut and Figma.
• Desired experience providing technical support to users in virtual environments.
• Desired experience working with remote teams.