Description

Job Title: Growth Marketing Manager

We are looking for a dynamic and experienced Growth Marketing Manager who will be responsible for identifying and executing innovative strategies to drive user acquisition, engagement, and retention. This role will play a critical part in shaping CredPal’s market presence, ensuring sustainable growth, and leveraging data-driven insights to optimize marketing campaigns.

Responsibilities

• Develop and execute comprehensive growth marketing strategies to achieve company goals, including user acquisition, activation, and retention.

• Identify, test, and scale new customer acquisition channels across digital and non-digital platforms.

• Optimize paid and organic channels such as PPC, SEO, email, social media, and content marketing.

• Collaborate with the product and engineering teams to optimize the user funnel, improve conversions, and enhance the customer experience.

• Use analytics tools to measure the effectiveness of campaigns, track KPIs, and generate actionable insights.

• Conduct market research and competitor analysis to stay ahead of industry trends and identify new growth opportunities.

• Implement A/B testing and data-driven experimentation to identify the most effective strategies for growth.

• Lead and mentor a team of marketing professionals, ensuring alignment with company objectives.

• Manage budgets effectively, ensuring high ROI for marketing campaigns and initiatives.

• Develop partnerships and strategic collaborations to expand CredPal’s reach and market presence.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Proven experience in growth marketing or performance marketing, preferably within the fintech, e-commerce, or tech industry.

• Strong understanding of marketing analytics, KPIs, and tools such as Google Analytics, Mixpanel, or similar platforms.

• Proficiency in managing paid channels like Google Ads, Facebook Ads, and LinkedIn Ads.

• Hands-on experience with A/B testing, user segmentation, and conversion rate optimization.

• Exceptional problem-solving skills and a data-driven mindset.

• Strong communication, leadership, and collaboration skills.

• Knowledge of the financial services or fintech industry is a significant advantage.

Benefits

• A collaborative and innovative work environment.

• Opportunities for professional growth and development.

• Competitive salary and benefits.

• The chance to work with cutting-edge financial products that make a real impact.

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