Description

Job Title: Performance Marketing Manager

We are seeking a seasoned Performance Marketing Manager to join our dynamic team. This role is pivotal in scaling our paid digital marketing efforts while maintaining cost-effective user acquisition. You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.

Key Responsibilities:

• SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
• Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.

AB Testing & Growth: Relentless pursuit of growth through well designed AB tests with flawless execution.

• Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
• Cross-functional Coordination: Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
• Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
• CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.

Ideal Candidate Experience:

• 5+ years of hands-on performance marketing experience.
• Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
• Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
• Self-motivated, collaborative, with a strong work ethic.
• Previous CRM management experience; familiarity with Iterable is a plus.
• Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.

Qualifications:

• Proven track record of delivering measurable results through performance marketing.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced, ever-changing environment.
• Strong proficiency in analytics tools and platforms.

Benefits and perks:

• Competitive salary with a significant upside in equity
• 100% covered Medical, Dental, Vision for you AND 50% for your dependents
• Work from home, we’re remote-first
• Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
• 401k Plan

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