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Influencer Marketing Specialist at Eneba, Remote (Global)

We are the Marketing Team. We are driving growth in a sustainable way with the aim of becoming the leading marketplace for gamers. We obsess over merging data-driven optimization, entertainment, and creativity. None of our day to day activities could do without either of those, as we build the strong, fun, and trustworthy brand that is Eneba. Gamers are fast adopters, and we move even faster to create deep-rooted and long-lasting relationships with our users. We’re inspired by our community, and we do our best to continuously deliver on the goal of building and bringing all local gaming communities under one global roof.

Responsibilities

• Proactively identify new game influencers across platforms such as YouTube, Twitch, Twitter, Facebook, TikTok, and Discord using internet databases and game-specific targeting criteria.
• Build and maintain organized influencer databases by collecting and verifying essential information from both internal and external sources.
• Audit and refine the existing influencer database by evaluating partner activity, sourcing accurate contact information, categorizing channels by gaming genre, and flagging inactive profiles.
• Negotiate and close deals with influencers, tailoring terms based on individual channel performance and audience potential.
• Manage and nurture ongoing relationships with influencers to ensure long-term collaboration and growth.
• Monitor and analyze influencer performance, making data-driven decisions on renewals, scaling, or discontinuing partnerships based on campaign results.
• Cultivate strong, trust-based relationships with influencers, particularly in the mobile gaming space, to support long-term strategic initiatives.

Requirements

• 3+ years of experience in a Marketing Specialist role or a similar position.
• Proven experience in managing influencer relationships – from sourcing and outreach, to contract negotiation, campaign execution, and performance evaluation using key metrics.
• Strong understanding of and interest in social media platforms such as YouTube, Twitch, Twitter, Discord, Instagram, Telegram, TikTok, Facebook, and others.
• Passion for marketing, with bonus points for deep knowledge of the mobile gaming industry.
• Proficiency in Excel/Google Sheets and Google Analytics.
• Strong ability to plan, coordinate, and manage multiple projects simultaneously.
• Expertise in key performance metrics, especially ROAS; capable of analyzing results and translating them into actionable improvements.
• Quick, strategic thinker with strong decision-making skills.