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Gamification Manager at Growe, Remote (Global)

Growe welcomes those who are excited to:

• Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform.
• Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;
• Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;
• Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey.
• Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);
• Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;
• Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.

We need your professional experience:

• 3+ years of experience in product, CRM, or engagement management within the iGaming industry;
• Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;
• Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;
• Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;
• Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);
• Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;
• English – Upper-intermediate+ for cross-functional and partner communication.

We appreciate if you have those personal features:

• Strong communication skills;
• Comfortable navigating ambiguity and changing priorities;
• Strategic thinking with deep technical and operational understanding;
• Flexibility, attention to detail, and strong problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.