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Digital Marketing Specialist at Outsourcey, Remote (Global)

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support. Let’s shape the future of work together!

Requirements:

Must-have:

• 2+ years of experience in content, digital marketing, or social media roles.
• Strong writing and editing skills for blogs, SEO copy, and social media content.
• Experience with:
• Trello, Slack, Google Workspace, LinkedIn, Meta Business Suite, Notion, HubSpot
• Working knowledge or comfort with AI tools (e.g. ChatGPT)

Nice-to-have:

• Previous experience in an agency environment.
• Understanding of SEO principles and keyword optimisation.
• Familiarity with Google Ads, Canva, WordPress, MailChimp, SEMRush, Ahrefs
• Understanding of content analytics (GA4, Meta Insights, LinkedIn Analytics).

Key Attributes

• Highly organised and detail-oriented.
• Excellent written English — tone-aware and adaptable across industries.
• Creative and Positive
• Proactive, curious, and comfortable experimenting with AI to enhance productivity.
• Responsible with AI outputs — understands that all AI-generated work must be reviewed, edited, and fact-checked.
• Collaborative, reliable, and deadline-driven.

Core responsibilities:

• Content
• Research and write high-quality blog posts and SEO-optimised content using a combination of research, creativity, and AI-assisted tools.
• Create and manage Digital PR content to earn backlinks and increase domain authority.
• Use SEMRush and Ahrefs to support keyword strategy and content optimisation.
• Collaborate with the SEO team on content calendars, topic ideation, and competitive research.
• Social Media
• Develop and schedule organic social media posts (LinkedIn, Meta, etc.) in line with client tone and goals.
• Use AI tools where appropriate to brainstorm ideas or improve clarity and flow — always ensuring a natural, human voice.
• Monitor engagement and assist in compiling monthly performance insights.
• Paid Media Content
• Write and refine ad copy for Meta Ads and Google Ads campaigns.
• Support the creative testing process (A/B ad variations, headlines, CTAs).
• Ensure ad content is aligned with campaign strategy and brand positioning.
• General Marketing Support
• Update and manage client assets in Trello, Slack, and Google Workspace.
• Design simple visual assets in Canva (social tiles, banners, thumbnails).
• Coordinate approvals, ensure deadlines are met, and maintain organised task boards.
• Work collaboratively with the team to continuously improve processes and content efficiency through responsible AI use.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let’s do great things together!