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Lifecycle Marketing Manager at Renmoney, Lagos

We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more). You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, and Growth to improve LTV, retention, and reactivation.

What You’ll Do

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app – from onboarding through win-back.
• Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
• Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
• Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
• Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
• Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
• Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
• Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.

• 3+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
• Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
• Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
• Excellent written English with copywriting and editorial ability for short- and long-form communications.
• Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

• Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
• Knowledge of experiment design and statistical interpretation.
• Familiarity with attribution (e.g., AppsFlyer)
• Understanding of the Nigerian consumer landscape.

• Performance bonus, paid vacations and day-offs, personal development plan
• Ownership of a core growth lever within a collaborative, data-driven team
• Modern marketing technology stack and support from Product, Data, and Design
• Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
• Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
• Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.