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Marketing Ops & Lifecycle at Trivelta, Remote

This is a generalist operations role in the best sense. You will work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running: including Salesforce CRM configuration, attribution and dashboards, lead lifecycle workflows, reporting, and the broader marketing tech stack.

You will not inherit a finished system. You will help build one.

The role is suited to someone who is comfortable owning tooling, has a clear head for data and process, and wants genuine scope to shape how a marketing function operates from the ground up.

Responsibilities

Marketing Operations & CRM Management

Own and manage our Salesforce CRM, including:

• Configuration and ongoing optimisation
• Data integrity and database management
• User access and system governance
• Design and implement scalable processes that support marketing and sales operations.
• Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility.

Lead Lifecycle & Attribution

• Design and manage the lead lifecycle from first touch through sales handoff.
• Build and maintain marketing attribution models to measure channel and campaign performance.
• Define and enforce UTM frameworks and tracking standards across marketing channels.
• Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioritisation.

Reporting & Performance Measurement

• Build and maintain marketing dashboards and reporting frameworks.
• Produce weekly and monthly marketing performance reports for internal stakeholders.
• Support campaign measurement, performance analysis, and ROI tracking across the marketing funnel.
• Ensure reporting structures provide clear visibility into pipeline development and marketing impact.

Marketing Technology & Cross-Functional Collaboration

• Manage integrations across the marketing technology stack, including marketing automation and analytics tools.
• Collaborate closely with sales, marketing, and operations teams to align reporting standards and pipeline visibility.
• Support vendor relationships and ensure systems operate efficiently and reliably.
• Work with internal stakeholders to continuously improve marketing processes, tooling, and data quality.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 3–5 years of experience in marketing operations, revenue operations, or CRM-focused roles
• Hands-on Salesforce experience; admin-level proficiency strongly preferred
• Strong understanding of marketing attribution, funnel reporting, and performance measurement
• Experience configuring marketing automation platforms and campaign workflows
• Analytical, detail-oriented, and comfortable working with complex datasets
• Experience in a B2B environment required; SaaS or technology sector experience is a strong plus
• Based in or willing to relocate to Barcelona
• English fluency required; Spanish or additional languages are a plus