Digital Marketing Specialist at Accion Microfinance Bank

• Developing social media content plans and social media strategies that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement and social media campaigns
• Managing a high volume of daily social media post
• Communicating with social medial followers, including responding to queries in a timely manner
• Developing and managing social influencer programmes and attending social influencer programmes
  Using analytical tools such as google analytics, Hootsuite pro and buffer, and Facebook insights to monitor and evaluate company’s social medial presence and performance.
• Preparing monthly reports on social media marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Staying up to date with best practices and emerging trends in the social media
  Lead generation and conversation on digital platforms
• Develop a social media strategy and content plan, to promote all digital products and channels that are consistent/aligned with the company’s brand identity.
• Create, consistent, and meaningful content on social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns, managing daily social media posts for Digital products.
• Email & SMS Marketing: Develop content and communication plan for the execution of email and SMS marketing campaigns.
• End-to-end content creation for digital products and management of audience on platforms
  Performing other duties as may be assigned