Description: 

Job Title: B2B Media Strategist

OUR HIRING PROCESS:

• We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
• We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.
• At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc. and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team.
• From there on, it’s decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live. After all, we consider our team members our family, and we want you to feel comfortable and welcomed.

In this role you will work with some of our largest existing clients, as well as new clients, building an understanding of their business objectives, market, and audience to set the strategic direction for their approach to media. Working in close collaboration with our sales, client success, media delivery, creative, and analytics teams, you will lead the development of integrated media and comms plans across a diverse client portfolio.
 

Reporting into the VP of Global Client Strategy, this role provides the opportunity to contribute to the continued growth and development of our strategy & demand planning department.  

Key responsibilities 

• Responsible for developing media strategies – understanding business objectives, identifying priority audiences, understanding media behavior, and mapping out the customer journey and role of digital channels. 

• Creation of cross-channel media strategies, or stand-alone activity, aligned to clear objectives and measurements provided by the client. 

• Collaborating with our sales and creative content team to ensure that campaign concepts and executions align with planned media strategy activations. 

• Ensuring media strategies and plans are aligned with your client’s business priorities. 

• Presenting to senior client stakeholders on sales calls. 

• Supporting the sales and client success team in maintaining a strong working relationship with our clients. 

• Breaking new ground with ideas and innovations to meet our client’s challenges and elevate INFUSE service offering 

• Contribute to business development and marketing efforts

Skill requirements 

• B2B Experience in planning/strategy of cross-channel media campaigns 

• Strong knowledge of multiple media channels e.g. display, social, lead gen, and email nurture. 

• Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements 

• Have a strong experience dissecting B2B digital briefs and customer journeys 

• Excellent communication and presentation skills 

• Rigorous approach to market and audience research 

• Numerate, comfortable working with data to forecast performance across channel 

• Experience working with sales & creative content teams
   

Desirable Skills 

• Experience working with B2B Channel / Marketing Partners