The Brand Manager is a middle manager role with responsibility for the planning, production, execution, tracking and reporting of all marketing and brand campaigns to deliver the Company’s annual business objectives, drive business growth, and achieve the set key performance indicators (KPIs). The person in the role is responsible for working with and managing key internal and external stakeholders with middle to high level of authority to deliver brand project.

• Plan, develop, and execute short-term and long-term marketing strategies, roadmap, and annual plans for the assigned brands across various consumer connection and media platforms.
• Collate relevant data, analyze, and report on brand performance across multiple metrics and KPIs at advised periods.
• Review market research reports to understand brand performance and consumer needs/trends. Regularly gather, update, and advice key internal stakeholders on intelligence of key competitive players within the brand’s category.
• Monitor and analyze market and industry trends and leverage the insights to provide input into developing winning marketing strategies and plans.
• Develop briefs for brand campaigns that effectively and clearly communicate the brand’s message, values, and culture, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms.
• Manage the brand DME budget, implementing cost-effective strategies and solutions to drive optimum efficiency, spend, and ROI delivery on the DME budget for all budget line items.
• Ensure the integrity and accurate information of the brand databases which house the brand and product information.
• Manage the New Product Development process for the innovation projects and follow-up with all internal stakeholders to ensure timely delivery of all project tasks.
• Work closely with the IMC team and packaging agencies in the packaging development process for new brands/products and the re-design/adaptation process for packaging of existing brands.
• Coordinate the regulatory approvals of brand campaigns. 11) Collaborate with internal stakeholders – Sales, Production, R&D, Regulatory, Supply Chain, Finance, Procurement, etc. – to drive the timely execution of annual business plans and other project management deliverables.
• Project Management. Manage, and work with external stakeholders, specifically marketing agency partners, vendors and third-party suppliers to develop, produce, and execute brand campaigns while ensuring adherence to brand development guidelines.
• Ensure adherence to company procedures, policies, rules and guidelines as they pertain to the Marketing function by marketing agencies, vendors, and third-party suppliers.
• Execute other projects which may be assigned by the Marketing Director or Category Manager from time to time.

Job Requirements:

• Bachelor of Science (BSc. Hons) degree or Higher National Diploma (HND) in Marketing or other relevant Science / Social Science course from a reputable higher institution.
• An MBA or Master’s Degree in a Business Management field would be an advantage.
• Minimum 5 years working experience in junior Brand Management roles in an FMCG company.
• Proven experience and achievement in a Brand Management role.
• Good understanding of the Marketing Mix elements, Media planning and execution, and Digital Marketing.
• Experience with applying Marketing processes to plan, execute, monitor/track, and report brand plans in line with approved business targets.
• Good knowledge of developing and implementing above-the-line, below-the-line, and through-the-line brand campaigns.
• Result Oriented. Good understanding and application of strategic, intentional, and tactical brand initiatives to drive achievement of brand volume, revenue, profit, and equity targets.
• Good business knowledge and understanding of Sales, Distribution, Trade Marketing, & Merchandizing principles.
• Ability to manage DME budget in line with approved plans. Monitoring and tracking of executed brand campaigns with focus on ROI delivery.
• Creative & Innovative. Ability to apply creativity and innovativeness to develop exciting brand campaigns that communicate the brand’s value and personality to consumers.
• Knowledge of research tools and good understanding of research reports. Ability to apply insights generated from research process to brand plan development, and integrated marketing campaign planning, development, and execution.
• Good knowledge of the New Product Development (NPD) process. Use of the Stages and Gates process in managing NPD projects. Ability to use Project Management tools to deliver NPD projects and brand plans/campaigns on time and in full.
• Ability to prioritize between strategic and tactical business objectives to ensure optimum delivery of brand volume, revenue, and profit targets.
• Ability to prioritize immediate, short-term, and long-term business requests, ensuring full delivery on all project deliverables on time and in full, with no delays.
• Good knowledge of DME budget management and ROI delivery on projects.
• Good knowledge of Nigerian consumers, the different geo-political region clusters and the brand performance in the respective regions and why.
• Good knowledge of recent consumer trends, attitudes, and consumption patterns.
• Ability to build effective and collaborative working relationships, work well in teams, and with individuals.
• Ability to work in a matrix environment. Being able to engage, work with, and manage multiple internal and external stakeholders with a view to achieving business results.