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Brand Manager at Growe, Remote (Europe)

Growe welcomes those who are excited to:

• Develop and execute a consistent brand strategy, voice, and visual identity across all channels;
• Build and package case studies, candidate stories, and internal milestones into strong brand assets;
• Manage social media presence (LinkedIn, Instagram, and later potentially TikTok/YouTube);
• Plan, create, and publish digital content, including posts, stories, carousels, and short videos;
• Collaborate with external creators, designers, and editors to produce high-quality content;
• Plan and manage paid digital campaigns and community engagement initiatives;
• Shape the brand narrative through storytelling, highlighting team culture, values, and achievements;
• Prepare branding and creative materials for hiring events, job fairs, and networking activities;
• Manage event promotion campaigns and produce post-event content recaps;
• Support PR and partnership efforts, including media outreach, interviews, podcasts, and industry collaborations;
• Coordinate speaking opportunities and public appearances;
• Monitor and analyze KPIs related to social media, content performance, brand awareness;
• Present regular performance reports and strategic insights to the leadership team;
• Continuously test, optimize, and improve marketing initiatives to maximize impact.

We need your professional experience:

• 2–3+ years of experience in brand marketing, digital marketing, or content strategy;
• Proven experience managing LinkedIn and Instagram accounts for a company or personal brand;
• Strong written communication skills in English (fluent/business level);
• Solid understanding of digital content formats and content-creation workflows;
• Basic proficiency in Canva, Figma, or similar tools (or ability to manage creative freelancers);
• Project-ownership mindset — ability to take ideas from concept to execution;
• Experience in recruitment, HR, or iGaming industries (nice to have);
• Previous involvement in employer-branding campaigns or hiring marketing (nice to have);
• PR or community-building experience (nice to have);
• Skills in video content creation: shorts, reels, interviews, etc. (nice to have).

We appreciate if you have those personal features:

• Attention to details;
• Proactivity and creativity;
• High level of communication skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.