Description:

Job Title: Brand Marketing Rebel

Wanted A Marketing Rebel with a Cause.

We’re Carbon, and we’re disrupting the financial services industry in Nigeria. Now, we need someone just as disruptive in our marketing department. If you’re a rebel who challenges norms, if your ideas are so crazy they just might work, and if you’re driven by passion and results rather than huge bucks in your war chest, we’re your next adventure.

What You’ll Be Doing:

• Lead the Charge: Drive the development and execution of unconventional, high-impact marketing strategies that defy the status quo and push the boundaries of what’s possible.
• Innovate Boldly: Create and implement guerilla marketing campaigns that are as daring as they are effective, leveraging the unexpected to make a lasting impression.
• Disrupt the Market: Use your deep understanding of the fintech landscape to craft messages that cut through the noise and position Carbon as the leading choice for consumers and SMEs alike.
• Engage the Unengaged: Develop content and campaigns that capture the attention of even the most disengaged audiences, turning skeptics into loyal fans.
• Collaborate with Creatives: Work hand-in-hand with our design, product, and customer experience teams to ensure that every campaign is a true reflection of our brand’s rebellious spirit.
• Measure the Mayhem: Track and analyze the impact of your campaigns with a focus on the metrics that matter—engagement, reach, conversion, and brand loyalty. Adjust strategies as needed to ensure we’re always one step ahead.
• Champion Brand Identity: Maintain and enhance Carbon’s brand identity, ensuring that our voice, visuals, and messaging consistently reflect our innovative and rebellious nature.

What We’re Looking For:

• Marketing Maverick: You’re not just a marketer; you’re a trailblazer who’s unafraid to challenge the norms and experiment with new, unconventional ideas.
• Guerrilla Marketer: You have a knack for creating high-impact, low-cost campaigns that break through the noise. You know how to get people talking with ideas that are as wild as they are effective.
• Fintech Familiar: 5+ years of experience in brand marketing, preferably in fintech or a similarly fast-paced, innovative industry. You understand the landscape and know how to navigate it creatively.
• Results-driven: You’re focused on outcomes, not just activity. You know how to measure success and aren’t afraid to pivot when something isn’t working.
• Digital Dynamo: You’re fluent in digital marketing, with a strong grasp of social media, content marketing, SEO, and analytics. You know how to leverage these tools to amplify your impact.
• Team Collaborator: You’re great at working with others but can also run with an idea independently. You know how to bring different perspectives together to create something extraordinary.
• Analytical Thinker: You’re data-driven and comfortable using analytics tools to track performance, measure success, and optimize campaigns.
• Resilient and Adaptable: You thrive in a dynamic environment where change is the only constant. You’re flexible, resilient, and always ready to pivot to make sure we stay ahead of the game.

Why Join Carbon?

• Be a Game-Changer: Carbon is reshaping the financial services industry in Nigeria. Your work will play a pivotal role in our success and growth.
• Innovative Culture: We foster an environment where creativity and innovation are not just encouraged—they’re expected. You’ll have the freedom to push the boundaries and bring your most daring ideas to life.
• Career Growth: We’re committed to your professional development. As Carbon grows, so do the opportunities for you to expand your skills and advance your career.
• Make an Impact: Your contributions will have a direct impact on our brand and the communities we serve. You’ll be part of a team that’s making a real difference in the financial lives of our customers.

Recruitment process

• Call with People team
• Case Study ( Assessment)
• Interview

Benefits:

• A great and upbeat work environment populated by a multinational team.
• Health Insurance
• Life Insurance
• Career Development & Growth

If you’re ready to break the mold and join a company that’s doing the same, we want to hear from you. Show us how you can help Carbon disrupt the market with your unique brand of marketing magic. Apply now and let’s create something revolutionary together.