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Cold Email Specialist at Pavago, Remote (United States)

We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.

This is not a passive account management role.

You will be directly responsible for:

• cold email campaign performance,
• inbox placement,
• deliverability troubleshooting,
• campaign optimization,
• client communication,
• and retention.

You’ll work closely with:

• the founder,
• outreach team,
• developers,
• and operations to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.

If you understand cold email beyond basic outreach — including:

• infrastructure,
• warm-up,
• deliverability,
• copy performance,
• inbox health,
• and campaign optimization — this role is a strong fit.

What You’ll Own

Client Campaign Ownership

• Act as the primary point of contact for 20–30 active clients
• Lead client check-ins and performance conversations
• Manage client expectations and campaign updates
• Build strong long-term client relationships
• Proactively identify risks and prevent churn before issues escalate

Cold Email Campaign Performance

• Diagnose and optimize underperforming campaigns

Troubleshoot:

• deliverability issues
• inbox placement problems
• domain health
• spam issues
• list quality concerns
• low reply rates

Review and optimize:

• subject lines
• messaging
• sequencing
• personalization
• Quality-check campaigns before launch
• Continuously improve campaign performance and outcomes

Deliverability & Infrastructure

• Manage and optimize:
• warm-up systems
• inbox reputation
• sending domains
• DNS setup
• SPF / DKIM / DMARC
• Understand how inbox placement impacts results
• Troubleshoot technical campaign issues independently when possible
• Collaborate with technical teams on infrastructure and automation improvements

Copywriting & Messaging Optimization

• Personally write and refine cold email copy

Improve:

• open rates
• reply rates
• positive response rates
• Test and iterate messaging based on campaign data
• Balance personalization with scalability

Processes, SOPs & Scaling Operations

• Build and improve delivery documentation and playbooks
• Maintain organized workflows and campaign tracking

Track:

• SLAs
• client health
• campaign metrics
• operational performance
• Help create scalable systems as the company grows

Cross-Functional Collaboration

• Work closely with:
• developers
• infrastructure teams
• outreach specialists
• leadership
• Coordinate campaign execution and troubleshooting

Report directly to the founder on:

• campaign performance
• client risks
• retention concerns
• operational improvements

Required Experience & Skills

Experience inside:

• cold email agencies
• lead generation companies
• outbound sales environments
• startup operations

Strong hands-on expertise in:

• cold email strategy
• deliverability
• inbox placement
• warm-up systems
• outbound infrastructure
• Strong copywriting ability for outbound campaigns

Experience troubleshooting:

• spam issues
• domain reputation
• low-performing campaigns
• Technical understanding of:
• APIs
• automations
• workflows
• outbound systems

Daily practical use of:

• AI tools
• ChatGPT
• Claude
• automation workflows
• Strong communication and client management skills
• Comfortable operating independently in fast-moving environments

Nice-to-Have Experience

• Experience with:
• Instantly
• Smartlead
• Clay
• Apollo
• Lemlist
• Outreach
• HubSpot

Familiarity with:

• Zapier
• Make
• webhooks
• automation systems
• Experience scaling outbound systems for startups or agencies
• Background in SaaS or lead generation environments

What Makes You a Strong Fit

• You take ownership instead of waiting for instructions
• You thrive in startup environments where systems evolve quickly
• You focus on execution, results, and performance
• You understand that deliverability is just as important as copy
• You communicate confidently with founders and executives
• You can troubleshoot both technical and operational campaign issues
• You care deeply about client outcomes and retention

What a Typical Day Looks Like

• Review campaign performance dashboards and inbox health
• Troubleshoot deliverability or reply-rate issues
• Optimize copy, targeting, and sequencing
• Join client calls and provide performance updates
• Coordinate with outreach and technical teams
• Launch and QA new campaigns
• Monitor domain reputation and warm-up systems
• Update SOPs and operational tracking systems

In short:

You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.

Key Metrics for Success (KPIs)

• Client retention and churn reduction
• Inbox placement and deliverability rates
• Campaign reply and conversion performance
• Client satisfaction and relationship health
• SLA adherence and operational consistency
• Overall impact on client campaign results

Why This Role Stands Out

• High ownership and direct impact on client outcomes
• Work closely with startup leadership and technical teams

Blend of:

• deliverability
• operations
• client management
• outbound strategy
• copywriting
• Opportunity to help scale outbound systems and processes
• Fast-moving environment with strong growth opportunities

Interview Process

• Initial Screening
• Interview with Founder
• Final Discussion
• Offer & Onboarding

Apply Now

If you:

• understand cold email deeply,
• know how to improve deliverability and campaign performance,
• thrive in startup environments,
• and enjoy owning client outcomes from end to end,
• this role is a strong fit for you.