Description

Job Title: Content Marketing Expert

We’re looking for a part-time Content Marketing Expert who is fluent in English and skilled in strategic marketing, specifically within LinkedIn and healthcare IT communities.

 Responsibilities:

• Leverage Organic LinkedIn for Thought Leadership & Outreach
• Create and publish engaging LinkedIn articles on communication inefficiencies in healthcare and how Hubspring solves them.
• Engage decision-makers (CIOs, physicians, practice managers) through insightful posts.
• Participate in LinkedIn groups related to healthcare IT, physicians, and telehealth to expand reach and credibility.
• Leverage Paid LinkedIn for LeadGen
• Create and publish engaging LinkedIn ads to drive new leads and customer acquisition
• Engage decision-makers with clear offerings to activate requests for demos and/or registrations
• Promote free 30- or 60-day trials to small physician groups, telehealth providers, surgery centers, and home health agencies.
• Reactivate Previous Clients and Early Adopters Through Email Marketing and Testimonials
• Reach out to previous users who have transitioned to new hospitals or healthcare facilities to introduce Hubspring as a solution for their new workplace.
• Leverage past positive experiences to create internal champions within new organizations.
• Share success stories and reactivation efforts with LinkedIn followers to encourage engagement.
• Gather testimonials from existing customers to publish on website to enhance credibility and trust
• Engage in Physician & Healthcare IT Online Communities
• Actively contribute to Reddit (r/medicine, r/health IT), Doximity, and Sermo with valuable insights and solutions.
• Provide answers to common pain points in healthcare communication while subtly showcasing Hubspring’s benefits.
• Build relationships and trust with medical professionals through peer-to-peer engagement.

Qualifications:

• Fluent in English with exceptional writing and communication skills.
• Experienced in content marketing, particularly on LinkedIn and within online communities.
• Familiar with healthcare IT and physician workflows, allowing you to create relevant and engaging content.
• A strategic thinker who understands audience engagement and conversion strategies.
• Comfortable working independently while collaborating with the broader team as needed.
• Creative and proactive, always looking for ways to enhance marketing impact.

Nice to have:

• Previous experience in healthcare, SaaS, or tech marketing.
• Proven track record of growing engagement and conversions through content marketing.
• Familiarity with LinkedIn analytics and advertising, SEO strategies, and email marketing.
• Knowledge of physician networking platforms (e.g., Doximity, Sermo) and Reddit healthcare communities.

Benefits and perks:

• Flexible schedule.
• Remote work model.
• Medical insurance.
• Paid vacations.
• Paid Sick-leaves.
• Paid State holidays.

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