As a Content Marketing Manager, you’ll be responsible for ideating and creating content that attracts and converts new customers while engaging and retaining existing ones. You will manifest it in creative ways across multiple marketing tactics and programs to provide valuable information to our prospects and customers. The content you create will address important marketing- & sales-related topics throughout the entire buyer journey, from top-of-funnel to post-trial.

You will be joining a team that develops all types of content, from blog posts and webinars to email communications, landing pages, and much more to support inbound lead generation, outbound campaigns, product launches, and other high-growth initiatives.

What your day could consist of:

• • Write original content of various types (e.g., thought leadership articles, blog posts, long-form assets, videos, website copy, email messaging, etc.)
  • Craft content that appeals to targeted audience segments and funnel stages, as well as to broader audiences
  • Edit, proofread, and improve content written by others
  • Collaborate with key stakeholders across Marketing, Sales, Customer Success, and Product teams and other team members to produce high-quality content to achieve growth objectives
  • Brainstorm new ideas and help plan an editorial calendar with the rest of the Content Marketing team
  • Perform keyword research for topics and then help optimize both your and others’ content for SEO, lead conversion, and engagement
  • Measurement and optimization of content marketing efforts on a regular, ongoing basis

What is needed:

• • BA in Marketing, Journalism, or related studies
  • 5+ years of marketing experience, 3+ of which is content marketing experience, preferably in a high-growth environment
  • 2+ years of creating and optimizing content for SEO required
  • Deep understanding of the SaaS buyer journeys and personas (especially at small to mid-sized companies)
  • Sharp writing and editing skills with the ability to turn ideas into compelling stories and clean, clear, vibrant copy
  • Love for storytelling and architecting multi-pronged customer journeys
  • Ability to articulate visual needs and brainstorm ideas with photo editors, graphic designers, and video producers to create content with a strong visual impact
  • Applying our voice and tone guidelines to maintain consistency and quality (and encouraging others to do so, as well)
  • Self-starter with excellent organizational and time management skills who can drive projects from start to finish
  • Experience with WordPress, Google Analytics, and other content marketing-related systems
  • Experience with project management platforms such as Asana